Mercy Corps KCJF Programme Consultancy to Develop a Go-To Market Strategy

Mercy Corps KCJF Programme Consultancy to Develop a Go-To Market Strategy

About Kenya Catalytic Jobs Fund

Through the Kenya Catalytic Jobs Fund, the UK’s Department for International Development (DFID) is looking to test and support innovations with the potential to stimulate large-scale job creation.

The Kenya Catalytic Jobs Fund (KCJF) is a 4-year catalytic jobs fund that will, through a mix of technical assistance and grant support, test competitively selected innovations that have potential to unlock market constraints and create jobs, including for the most vulnerable, e.g. people living with disability.

The programme contains a strong emphasis on learning and evidence.

It seeks to generate knowledge, data and evidence on ways of addressing barriers to job creation and disseminate findings to relevant stakeholders, including potential investors.

Mercy Corps is implementing the pilot phase of the KCJF programme.

Purpose of engagement

Kenya Catalytic Jobs Fund is looking for a strategy consultant that will review Savanna Circuit’s business model and develop a go-to-market strategy.

The engagement seeks to achieve the following objectives:

  • Define the target market for Savanna Circuit’s offering, including sizing the current and potential market, and identifying high potential growth areas.
  • Define the Savanna Circuit’s value proposition across its different customer segments per each unique product/service
  • Develop a marketing strategy for Savanna Circuit’s existing offering
  • Develop a sales strategy for Savanna Circuit’s existing offering
  • Develop a set of metrics to be used to measure and track success of the go-to-market strategy
  • Develop a pitchbook/pitch deck for Savanna Circuit for showcasing to potential clients and investors.

    To achieve the above, the following activities are envisioned:

  • A field visit to Savanna Circuit to better understand the company’s products, services, existing customers and operational processes so as to have sufficient background information for the scope of work.
  • For this, the selected service provider is expected to spend no
    less than 5 days at Savanna Circuit’s location.
  • A market assessment study that defines the target customers, size of the addressable market, competitive analysis, market trends and customer segments.
  • Handover and documentation of the process, key findings and recommendations.

  • A go-to-market strategy report that details the market problem, addressable market overview, Savanna Circuit’s offering & value proposition, competitive landscape, business model, marketing & sales strategy and metrics for measuring & tracking success.
  • A pitchbook/pitch deck for Savanna Circuit for showcasing to potential clients and investors.
  • 2-pager style thought leadership document that provides actionable recommendations, based off learnings from conducting the research, that can inform decision making within the broader industry

    How to Apply

    To apply provide a brief proposal of no more than 10 pages/ slides containing the following:

  • Detailed approach, methodology and work plan
  • Organization structure, team structure and brief bios of team members; for individual consultants, a detailed profile and resume would be sufficient. If applying as a firm, include firm registration documents (certificate of registration)
  • Three work samples of recently completed related assignments e.g. go-to-market strategy report, market research report, pricing strategy report etc.
  • Detailed budget, clearly outlining each cost, the quantity, and the total anticipated project cost
  • Proposals must be sent digitally by 12:00 pm (midday), Friday, 20th September 2019 to
  • Proposals will be evaluated on the criteria as captured in the annex section

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