Melvins Tea Brand Manager Jobs in Kenya

Job Description

To oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Responsibilities

Ensuring volumes targets, share of market targets, share of voice targets, gross margin targets and Advertising & Promotion budgets are managed effectively monthly and annually as planned and budgeted.

Planning and effectively implementing agreed activity grids that support the brands in the trade and at the consumer level.

Ensuring that brand equities are preserved and exploited effectively with the advertising agency(s) and media houses in order to achieve (1) above.

Develop the annual budget and plans for the brand and secure approval.

To work with the Trade Marketer in the Development and implementation of the Go To Market, 5P strategies utilizing Terms & Conditions to company standards with the Brand Manager providing the Strategic Direction.

Develop category growth plans including direction for existing brands such as line extensions and consumption builders, develop new product(s) and line extensions and implement them effectively on approval.

Originate and manage approved marketing research including consumer insights, share of voice and market research, exploit findings effectively and manage

all public relations events effectively

Qualifications

Must be a degree holder – Marketing, PR, Business Administration

At least 8 years’ relevant experience in an F.M.C.G company.

Strong knowledge/understanding of consumer industry, market dynamics and requirements

Experienced in analyzing large amounts of data and trends

Ability to think critically and creatively
Strong interpersonal, communication, organization and follow-through skills

Must have leadership and managerial skills

A passionate, self-motivated, energetic, creative team player

Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
Working knowledge of Microsoft office applications

Key Success Factors

Meet marketing performance targets

Effective market research

How to Apply

For more information and job application details, see; Melvins Tea Brand Manager Jobs in Kenya

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