Marketing Manager Jobs in Kenya
Marketing Manager Jobs in Kenya
Job PurposeTo understand the consumer, brand, category and competition in order to create effective and measurable brand campaigns and support plans.
Key Accountabilities
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to identify trends and analyse performance
Create, maintain, and conduct analytics reporting across multiple platforms and extract
key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Understand digital marketing and application to website, social media management and mobile marketing
Working in partnership with the Marketing Team, develop creative briefs and guide creative direction with the Team and with agencies/vendors to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer life-cycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with
tracking and analysis, and optimize accordingly
Develop, Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Personal Attributes
Strong personality
Proactive
High Integrity
Strong interpersonal relations
Able to work within tight deadlines
Skills and Qualifications
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Sales experience desired but not compulsory
Proven experience developing marketing plans and campaigns
Experienced in handling market research and consumer insighting projects
Cognizant of media planning, buying and monitoring
Understanding of packaging and printing methodologies
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Proficiency with online marketing and social media strategy
Ability to manage and track marketing budgets and spends
Willingness and ability to travel
Established press and media contacts
How to Apply
If you meet the above qualifications, skills and experience send CV to vacancies@jantakenya.com
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