Marketing Manager Jobs in Kenya

Marketing Manager Jobs in Kenya

Job Purpose

  • To understand the consumer, brand, category and competition in order to create effective and measurable brand campaigns and support plans.

    Key Accountabilities

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to identify trends and analyse performance

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract
  • key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Understand digital marketing and application to website, social media management and mobile marketing

  • Working in partnership with the Marketing Team, develop creative briefs and guide creative direction with the Team and with agencies/vendors to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer life-cycle, ensuring the alignment of communications and messaging across all channels

  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify effectiveness and impact of current marketing initiatives with
    tracking and analysis, and optimize accordingly

  • Develop, Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

    Personal Attributes

  • Strong personality

  • Proactive

  • High Integrity

  • Strong interpersonal relations

  • Able to work within tight deadlines

    Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field

  • Excellent written and verbal communication skills

  • Sales experience desired but not compulsory

  • Proven experience developing marketing plans and campaigns

  • Experienced in handling market research and consumer insighting projects

  • Cognizant of media planning, buying and monitoring

  • Understanding of packaging and printing methodologies

  • Strong project management, multitasking, and decision-making skills

  • Metrics-driven marketing mind with eye for creativity

  • Proficiency with online marketing and social media strategy

  • Ability to manage and track marketing budgets and spends

  • Willingness and ability to travel

  • Established press and media contacts

    How to Apply

  • If you meet the above qualifications, skills and experience send CV to

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