Marie Stopes Marketing Manager Jobs in Uganda

The Role

This role reports to the Director Social Business and works in close collaboration and in support of the Product Sales and Centres lead roles and the Hotline Specialist. The purpose of the post is to support the development of the organisation’s marketing strategy in relation to the achievement of effective and profitable sales of Marie Stopes branded products and Marie Stopes clinical services.

Developing excellent intelligence of our clients, customers and potential markets and cost effective exploitation of opportunities the role shows a clear ROI in relation to his/her costs the post holder coordinates all CRM communications and engages across the external stakeholders to achieve impact. This role currently has no line-management responsibilities.

Key Responsibilities

Support the development, roll out and ongoing review of a MS marketing strategy which aligns with brand values and demonstrates ROI

• Work on marketing strategies in close collaboration with the Product Sales and Centres lead roles and the Hotline Specialist

• Analyze market and competitor trends and recommend changes to marketing and business development strategies based on analysis and feedback.

• Gather and analyze client and customer insights and changing client and customer needs and preferences and ensure marketing strategies are updated to reflect these changes

• Utilize internal and external resource in order to gather client insights, develop and execute new concepts, business models, channels and partners to position business as innovator and leader

• Together with the Sales Manager, identify opportunities for expansion of product portfolio based on unmet client needs with commercially viable, surplus generating product solutions

• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization

• Report monthly on campaign progress (cost and activities)

• Report quarterly on results

• Manage media relationships and capitalize on PR opportunities in relation to social enterprise

Supporting the product sales team with well-targeted, insight-driven and consistently branded promotions and materials

• In close collaboration with the Product Sales and Marketing team, develop an excellent understanding of the products and the day to day issues faced and constraints to success

• Develop demand generation strategies to drive awareness and client trial/repurchase of MS products

• Lead all areas of content generation and production across all media platforms, including digital and social media

• Ensure all activities, messages and promotions are consistent with product brand positioning

Supporting the Clinical services teams through development of targeted, insight-driven and consistently branded promotions and materials

• In close collaboration with the Clinical Services team and Centres, develop an excellent understanding of the services offered and the day to issues faced and constraints to success

• Review client satisfaction rates through client exit interviews ,information management systems , call centre etc. and work with clinics lead to adapt strategies accordingly

• Lead all areas of content generation and production across all media platforms including digital and social media

• Ensure all activities, messages and promotions are consistent with MSI global brand positioning
Experience

• Experienced in media and Behavioural Change Communication (BCC)

• Experience of over three years in undertaking similar assignments

• Ability to build effective relationships, influence and negotiate with internal and external stakeholders at every level of seniority

• Ability to prioritise a complex and demanding workload

• Ability to develop innovative and practical solutions to challenges

• Ability to gather and interpret client insights and turn client insights into action plans

• Experience of developing and executing successful demand generation strategies

• Ability to present

work at external events, including some out of hours travel and working

• Excellent and creative oral and written communication skills, including ability to write in English and at least two Ugandan languages

• Excellent engagement with informational technology and social media platforms

• A proven record of partnership working to achieve better results

• Experience of project managing marketing projects including developing concepts for audience specific projects

Qualifications and Training (essential/ desirable)

• Advanced degree in Marketing, Development Communication, Social Marketing or Public Health.

• Excellent knowledge of the Ugandan health sector.

• Knowledge of family planning an advantage.

Personal Attributes

Successful performance at MS is not simply defined in terms of ‘what’ people achieve, but equally is about ‘how’ people go about their jobs and the impact that they have on others. There are 13 key behaviours that MS encourages in all employees and they are defined below:

• Initiative: Thinking ahead and taking action to make the most of opportunities by finding the optimum solution

In this role, you must be alert to strategic programme opportunities and threats and take action to use them

You will take initiative with your team and across the ET to realise efficiencies and impact

• Innovative: Thinking creatively so that ideas generated create a positive outcome

In this role creativity will be needed to realise new sources of funds and new ways of creating CYPs

• Effective Communication: Communicating through active listening and good questioning techniques, using appropriate body language, ensuring information is clear and concise.

• Team Player: Working as part of a team by being supportive, flexible and showing respect for each other

• Responsive Being responsive to changing priorities and demands

Your plan will be clearly made out and changes will be agreed and reported regularly and on time

• Working Efficiently: Planning, prioritising and organising work to ensure work is accurate and deadlines are met

As part of the ET and in order to meet the needs of contractual obligations to investors /donors your work will be clear accountable and effective

• Sharing Information: Sharing information and knowledge whilst maintaining confidentiality

Timely action will be taken on information regarding your areas of responsibility.

• Focus on Learning: Taking responsibility for keeping knowledge and skills updated and for seeking opportunities to develop further.

This post-holder must actively seek knowledge that can be shared and keep the teams up to date on latest views.

• Commitment: Awareness and understanding of goals, vision and values and how your role impacts on this and going the extra mile to meet role requirements.

• Driven: Drive and determination to deliver results.

Regular reporting will indicate ability to conceive, design and deliver on results.

• Accountable: Taking responsibility for appropriate decisions that you make, and the actions and behaviour you demonstrate.

• Embracing Change: Openness to embracing change within the organisation and being able to adjust plans/activities accordingly.

• Motivated: Motivation towards achieving quality results to maximise potential.

How to Apply

For more information and job application details, see; Marie Stopes Marketing Manager Jobs in Uganda

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