Management Systems International Communications Specialist/social Media Kenya and East Africa Development Outreach and Communications Support program Opportunities in Kenya

Management Systems International Communications Specialist/social Media Kenya and East Africa Development Outreach and Communications Support program Opportunities in Kenya


Communications Specialist/social Media
Kenya and East Africa Development Outreach and Communications Support program

Position Summary:

The Communications Specialist Social Media will be a part of a 5-person communications team supporting the USAID Kenya and East Africa (USAID/KEA) Development Outreach and Communications (DOC) Support Program. S/he will report to the Chief of Party and work full-time at MSIs Nairobi field office.

S/he will participate in the full scope of strategic communication support tasksincluding the development and production of information products and publications, event coverage, field work, photography, social media management, strategy development, videography and writingwith an emphasis on leading on social media issues.

Responsibilities:

  • Maintain a clear understanding of the missions bilateral and regional portfolio and structure, as well as mission and Agency communications objectives and communicate this information appropriately and effectively.
  • Contribute to the professional presentation and execution of communications products and services and contribute to systems to track metrics/indicators that will translate the effectiveness of these efforts.
  • Produce compelling, relevant content that adheres to branding and style guidelines and uses a consistent tone, style and language to communicate to the target audience
  • Interpret complex, technical language and make it understandable for lay audiences
  • Create systems to remain updated on important news and developments in his/her field of coverage by engaging in social listening or subscribing to relevant news alerts or e-newsletters or other sources.
  • Tailor content to various audiences, if required, within his/her field of coverage and be able to establish credibility in his/her interactions with technical colleagues in this field of expertise.
  • Build positive, professional and productive relationships with USAID and their implementing partners.
  • Participate in and contribute to presentations at quarterly coordinating, strategy and performance review meetings that assess MSI efforts during the previous quarter.
  • Contribute to the accountability of the project by tracking/updating content and tasks using project management and filing systems.
  • Support coordination and facilitation of USAIDs community of practice among implementing partner communication staff.
  • Contribute to the development of technical team communications strategies and content plans in their area of coverage.
  • Engage in professional development activities independently or with the team.
  • Be a part of the editorial and creative process, bringing new and creative ideas to the table based on expertise and research.

    Social Media

    The Communications Specialist Social Media will be responsible for driving the coordination, publication and analysis of USAID/KEAs social media presence across several platforms, notably Facebook and Twitter.

    While s/he will work cooperatively with all members of the team on social media content development, the Social Media Specialist will play a leading role in suggesting and implementing organic and paid strategies that have the potential to grow the missions online presence.

    These general duties include:

  • Providing daily monitoring and management of platforms to flag any sensitive issues.
    Contributing to the development of social media messaging and toolkits with draft messages, corresponding links and appropriate images on a regular basis.
  • Scheduling and posting social media content optimally as per the content calendar and checking that all edits have been made and approvals secured prior to publishing.
  • Soliciting social media content on a regular basis from implementing partners within his/her field of coverage that do not have a social presence for placement on mission accounts.
  • Setting up social media advertisements.
    Reposting upon request or cross-posting flagship content across all platforms.

    More specialized duties include:

  • Monitoring comments and responding when appropriate, according to policy or upon request.
  • Using a variety of tools to help the team monitor partners and participate in relevant conversations on social.
  • Working with management to develop systems and workflows among the team that streamline social content development, approvals and publishing on a daily basis.
  • Staying up to date with current
    technologies and trends in the constantly changing world of social media, especially in the fields of analytics, performance and paid advertising.
  • Becoming familiar with the business applications of social media platforms including Facebook and Twitter ads.
  • Working with management and subcontractors on the research, development and execution of social media campaigns and strategy. Helping to find a balance between multiple social media platforms and an effective, manageable publishing cadence.
  • Developing automated systems to monitor what influencers are talking about within the development sector, relevant conversations on intersecting local/regional/global development issues, trending topics and outreach opportunities.
  • Leading or contributing to in-house training on social media topics at least twice a year e.g. on proper content and targeting and timing of posts, social ads, etc.
  • Providing social media inspiration and helpful tips and tricks for social media on a regular basis.
  • Providing analytics, including impressions, clicks, views and other useful indicators of community engagement and growth.
  • Developing monthly and quarterly reports/dashboards. Managing these analytics, tagging/tracking and reporting for ongoing enhancements to social media strategy and tactics.
  • Investigating new approaches for social media advertising and identifying best practices and trends to create high-performing content.

  • Updating timeline, cover and profile photos on each handle on a regular basis.

    Media Monitoring and Press Relations

    The Communications Specialist Social Media will work collaboratively with the team in media monitoring and press relations, managing these aspects at least one week per month. During this time, duties include:

  • Reviewing and analyzing traditional and online media on a daily basis.
  • Identifying and summarizing relevant mentions in communications to the mission.
  • Contributing to a monthly catalog of news stories that will be further analyzed by an independent media monitoring organization on a monthly and quarterly basis.
  • Facilitating travel, coverage or otherwise liaising with journalists on site visits.
  • Engaging in media calls and preparing/distributing press kits.
  • Updating media contact lists after each event or site visit.
  • Preparing event specific media monitoring reports, on request, that synthesize journalist participation and press coverage.

    Field Work

    The Communications Specialist Social Media will work cooperatively with other team members to cover events within Kenya and East Africa and participate in field work on a regular basis.

    Duties include:

  • Coordinating with implementing partners to determine logistics and site visits.
  • Working with management and USAID to identify:
  • Final products such as a human-interest story, commentary, newsletter, video documentary, blog post, photo story, social media toolkit, op-ed, audio package or other content for inclusion in annual reports, e-newsletters and brochures and videos.
  • Suggested partners, sites or interviewees.
  • Particular angles and themes that s/he should emphasize.
  • Relevant background and resource documents.

    Timeline.

  • Conducting interviews, taking photos, videos, or otherwise supporting field work or events and assisting with other activities, such as assembling materials, setting up signage, tents, etc.

  • After returning from the field:
    Uploading, renaming, tagging and organizing at least 15 high-quality photos captured on each site visit onto the digital asset management system with appropriate captions and metadata.
  • Uploading, renaming, tagging and organizing signed digital Easy Release consent forms.
  • Uploading, renaming, tagging and organizing all raw audio from field interviews.
    Submitting brief final trip report.
  • Adding field contacts physical and email addresses to contact management system.
    PI105425100

    Apply Here

    6th December 2018

    How to Apply:
    Management Systems International Communications Specialist/social Media Kenya and East Africa Development Outreach and Communications Support program Opportunities in Kenya

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