Mabati Rolling Mills Product Marketing Manager - Coils East Africa - Kenya Jobs

Mabati Rolling Mills Product Marketing Manager - Coils East Africa - Kenya Jobs

Mabati Rolling Mills Limited, the largest member within the Safal Group, commenced its operation in 1961.

MRM was the first producer in Africa of the patented Aluminium-Zinc alloy: the leading steel coating technology worldwide. We are seeking to recruit suitable candidates for the following positions which are based at our Athi River Office, Nairo

Key responsibilities:

  • Manage the marketing function for Domestic and Export customers for Group and non-Group customers, including all influencing communities (specifiers, architects & developers across the East Africa Coils Market).
  • Oversee the East Africa Coils marketing, branding, advertising, merchandising, promotional activities and plans for Coils in line with local and Group Man. Identify and develop new market segments for coated products including market analysis, competitor profiles, product profiles and segment marketing Mans.
  • Provide market information on Competitor activities both locally and imports. This includes monthly reporting and pricing intelligence.
  • Work cross-functional y in ensuring new product development implementation and broad organizational understanding of key market drivers and needs.
  • Support the Corporate Public Relations strategy and support the Group's Foundation fundraising and communications Mans.
  • Manage corporate information including the development of thought leadership, materials and Technology updates across the Industry Globally.
  • Manage and imMernent the company's Coils Digital marketing plans and support
    the Groups Foundation Online strategy. Represent Coils Business Unit across Relevant Government Bodies influencing market demand and products. . Ensure robust use of CRM for Project tracking, Project 'flyers' and other marketing materials.

    Minimum Qualifications and Experience Requirements:

  • A Business Degree In Marketing from a recognized university. A Masters in Business Administration or Post graduate in Marketing / Commerce will be an added advantage. Minimum 10 years of experience, 7 of which must have been spent leading a marketing team.
  • Knowledge in domestic and international economic/trade, political and commercial competitive environments marketing concepts, strategy development/deployment and commercial processes/practices.
  • Excellent communication, negotiation and panning skills as well as capability to work across Business Units and functionally in a Matrix environment

    How to apply

  • Qualified applicants should submit a comprehensive CV, together with a cover letter, supporting their application to By 22nd October, 2018

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