Lily Hospitals Limited Search Engine Marketing (SEM) Specialist Jobs in Nigeria

Lily Hospitals Limited Search Engine Marketing (SEM) Specialist Jobs in Nigeria

Job Summary

  • We are looking for a tech-savvy search engine marketing specialist to manage our PPC marketing campaigns.

  • As an SEO/SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

  • You should possess a strong understanding of SEM and SEO techniques and excellent marketing skills.

  • You should also be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

    Key Result Areas (KRA)

  • Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.

  • Conduct market research on keywords, consumer trends, and competing brands.

  • Analyzing and interpreting research and analytic data to inform the marketing strategy.

  • Designing and developing online marketing campaigns to maximize search engine returns and website traffic.

  • Implementing PPC advertising campaigns and SEO/SEM best practices.

  • Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.

  • Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.

  • Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.

  • Generating performance reports and analytics for presentation and review.

  • Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.

    The Person

  • Bachelor's Degree in Marketing, Communications, or similar.

  • A minimum of 3 years’ experience as an SEM specialist.

  • Proficiency with analytics and PPC
    platforms such as Google Analytics, Google AdWords, and
  • Facebook Business Manager.

  • Strong understanding of SEO and SEM techniques and best practices.

  • Experience with a variety of search engines including Google, Bing, and Yahoo.

  • Basic understanding of HTML, CSS, and JavaScript.

  • Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.

  • Exceptional research and analytic skills.

  • Excellent computer skills with programs such as MS Office and Google Suite.

  • Exceptional written and verbal communication skills.

    How to Apply

  • Interested and qualified candidates should send their CV to:

  • using the Job Title as the subject of the email.

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