Libra Motors Limited Digital Marketer Jobs in Nigeria

Libra Motors Limited Digital Marketer Jobs in Nigeria


Job Brief

  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Representative to develop, implement, track and optimize our digital marketing campaigns across all digital and offline channels.

  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

  • The Digital Marketing Representative will work with the business development/sales team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

    Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements

  • BS degree in marketing or a related field

  • 2-3 years proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with
    experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

    How to Apply

  • Interested and qualified candidates should send their CV and Application Letter to:

  • hr@libmot.com using the "Job Title" as the subject of the email.


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