Leading Company Brand Manager Jobs in Nigeria

Identity is important for any product in today's competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisation's advertising and marketing activities send out the right image. Key aspects of the job include creating brand guidelines and making sure that employees follow them.

Brand managers work to ensure that a brand remains recognizable, up to date and exciting to customers. Brand managers plan ways to promote – and change the public perception of – brands.

Brand managers use customer and trend research to create strategies that will change how people perceive the brand. This can involve overseeing advertising, design and events.

Key Skills

Analytical skills and attention to detail

An understanding of trends and an ability to respond to customers’ wishes

Creativity and an ability to produce innovative and original ideas

Team working skills

The ability to manage and allocate budgets

Written and verbal communication skills

Experience with and an understanding of market research

Time and project management skills, including the ability to work on multiple projects at the same time

An ability to think strategically and come up with campaigns

Key Responsibilities

Shape and communicate brand vision and missions

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

Planning and

execution of all communications and media actions on all channels, including online and social media

Competitor analysis

carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands

analyzing the success of marketing campaigns and creating reports

How to Apply

For more information and job application details, see; Leading Company Brand Manager Jobs in Nigeria

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