KUSCCO Business Development and Marketing Manager Jobs in Kenya

KUSCCO Business Development and Marketing Manager Jobs in Kenya

As the voice and lobbyists for Savings and Credit Cooperatives in Kenya, we at KUSCCO have been at the forefront of efforts to form and develop strong and viable SACCOs.

Our key roles at KUSCCO - as the umbrella body for SACCOs - are mainly advocacy and representation.

In addition, we offer SACCOs and other cooperatives financial and technical assistance, tailored to largely benefit the middle and low income earners both in Kenya’s rural and urban areas. This is a significant fraction of Kenya’s population that drives the country’s economy through the small and medium enterprise (SME) engine.

We are aware of the many challenges facing SACCOs in Kenya, which includes, among others, competition from commercial banks in Kenya, insufficient capital base, lack of or slow rate of Information Technology (IT) adoption, and inefficient loan pricing strategies.

We are here to address these problems and strengthen the cooperative movement in Kenya. At KUSCCO, we believe in the strength of unity and have tailored products and services to benefit all the SACCOs and their members in Kenya.

Position Summary:

To undertake marketing activities towards growing Society membership, develop competitive products for members and carry out product awareness campaigns, all geared to growing Society’s profitability and capital.


  • Business Development Marketing Manager

    Job Reference No.

  • BDM/NS/01/2019


  • Nairobi

    Type of engagement

  • Contract

    Job Description:

  • Build a methodical and focused approach to business development in identified sectors
  • To monitor implementation and review of the Society’s strategic plan, policies and procedure manuals as relates to the department
  • Identify market niches and craft appropriate strategies for reaching existing and potential members of the Society
  • Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth oriented annual target and follow through on potential new business opportunities
  • Identify target and potential markets and design ways to consistently communicate the brand and products in all marketing activities
  • Conduct Marketing activities based on knowledge of the customers segments and target market, so as to deliver products and services that satisfy the market segments
  • Develop and implement appropriate communication and public relations strategies
  • Oversee the design, execution, and communication of primary marketing research studies to evaluate specific performance, SACCO positioning, competitive positioning and customer profiling as well as managing the analysis and interpretation of secondary research data to provide direction for strategic plans
  • To keep alert to competitive forces and marketing practices and to keep the management advised on ways to counter them
  • To ensure that customer service is administered in accordance with SACCO policy, in a mutually beneficial manner, to ensure lasting goodwill between the SACCO and all relevant stakeholders
  • To design and develop product and services that will satisfy various market segments based on market research findings
  • Manage publications including but not limited to writing speeches, annual accounts, periodic newsletters, brochures, etc.
  • Motivate, manage, and set targets, monitor performance of the sales team and other staff in the department.

    Necessary Qualifications and Skills:


  • A university degree in marketing, or in business administration (marketing) or its equivalent
  • Professional training in marketing and public relations.
  • Membership to a professional body

    Skills and Desired Qualities:

  • Excellent analytical and interpersonal skills
  • Innovative and ability to work independently.
  • Strong communication and report writing skills.
  • Self-driven, self-starter, team player and results-oriented.
  • Sound ICT Skills.
  • Leadership skills


  • Minimum of 5 years relevant experience
  • Experience in the financial services sector is an added advantage

    How To Apply

  • Online applications can be sent to recruitment@kuscco.com and MUST clearly state the Job Title and Reference number as the subject. All applications must be received by 25th January 2019.

  • For more information and job application details, see; KUSCCO Business Development and Marketing Manager Jobs in Kenya

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