KRA Manager, Brand Management & Communication Jobs in Kenya
KRA Manager, Brand Management & Communication Jobs in Kenya
Main Purpose of Job This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns that will not only drive taxpayer’s engagement, but will further define KRA’s reputation and image Leading to enhanced tax compliance.
This position will coordinate and oversee various aspects of design, development, implementation, monitoring and evaluation of brand strategic and external communication programmes and initiatives.
Ensures brand communication strategy is in line KRA Corporate Vision and plan and ensures adherence to KRA’s standards and guidelines for increased brand visibility.
Key Performance Areas
Oversee and coordinate development of a brand strategy
Build the mechanism that allows the collection and creation of compelling content which engages current and prospective taxpayers
Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms
Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators
Develop strategies aimed at promoting KRA brand through implementation of CSR initiatives
Develop, coordinate and execute campaigns aimed at communicating brand message and communicate brand personality
Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perception
Assess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the KRA’s visibility
Develop brand evaluation and audit framework
Communication Planning & Implementation
Develop, implement and evaluate annual communication plan
Design, plan and supervise the effective implementation of communication strategy and programmes
Develop engaging communication initiatives and material to build taxpayer engagement
Identify and mitigate communications challenges and risks which could impact on KRA’s reputation
Ensure that the KRA brand and identity is adhered in all communication channels
Contribute to communications results and calendar
Manage the development, implementation, tracking and measurement of on time brand communication campaigns that drive brand awareness and increase tax compliance
Devise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).
Develop and implement campaign Monitoring & Evaluation and risk framework
Ensure that the KRA brand and identity is adhered to in campaigns conceptualization
Monitor and oversee campaign budgets spending
Plan, advise and manage end to end processes for strategic corporate communications campaigns
Develop and coordinate agency management framework through inclusive regular quarterly review meetings
Manage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.
Lead and coordinate agency engagements
Lead in design, layout
and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ’s
Streamline work processes within the assigned function to improve performance of the brand and enforce brand guidelines and communication frameworks
Develop annual work plans and budget
Lead the development in implementation of all policies and procedures within the function
Offer leadership and continued development of the designated brand team and cooperation with other departments
Ensure all KRA brands Intellectual Property rights are secured
Coordinate KRA’s advertisement
Manage day to day relationships of communication consultants
Develop individual PC and appraise staff below you
Skills and Knowledge Job Demands
Minimum Academic Requirement
A Bachelor’s Degree in Business Management, Communication, Journalism, Public Relations, Media studies
Membership to professional Association
Member of CIM, MSK or PRSK
Minimum Years of Relevant Experience
Minimum of 5 years’ experience in communications or Public relations with above 2 years in senior management
Ability to create and deliver engaging, thoughtful and effective presentations
Additional certification in creative communication will be an added advantage
Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectives
Content Development – Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.
Strong conceptual and research/analytical skills - Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.
Communication Strategy, Planning, and Execution - Has moderate experience in and/or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy
Intuitive ability to lead and/or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communication
Industry awareness- distils, interpret and/or circulate.
Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.
Strong oral and written communication skills and capable of interacting with all levels of management.
How to Apply
For more information and job application details, see; KRA Manager, Brand Management & Communication Jobs in Kenya
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