KRA Manager, Brand Management & Communication Jobs in Kenya

KRA Manager, Brand Management & Communication Jobs in Kenya

Main Purpose of Job

  • This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns that will not only drive taxpayer’s engagement, but will further define KRA’s reputation and image Leading to enhanced tax compliance.

  • This position will coordinate and oversee various aspects of design, development, implementation, monitoring and evaluation of brand strategic and external communication programmes and initiatives.

  • Ensures brand communication strategy is in line KRA Corporate Vision and plan and ensures adherence to KRA’s standards and guidelines for increased brand visibility.

    Key Performance Areas

    Brand Building

  • Oversee and coordinate development of a brand strategy

  • Build the mechanism that allows the collection and creation of compelling content which engages current and prospective taxpayers

  • Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms

  • Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators

  • Develop strategies aimed at promoting KRA brand through implementation of CSR initiatives

  • Develop, coordinate and execute campaigns aimed at communicating brand message and communicate brand personality

    Brand Evaluation

  • Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perception

  • Assess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the KRA’s visibility

  • Develop brand evaluation and audit framework

    Communication Planning & Implementation

  • Develop, implement and evaluate annual communication plan

  • Design, plan and supervise the effective implementation of communication strategy and programmes

  • Develop engaging communication initiatives and material to build taxpayer engagement

  • Identify and mitigate communications challenges and risks which could impact on KRA’s reputation

  • Ensure that the KRA brand and identity is adhered in all communication channels

  • Contribute to communications results and calendar

    Campaign Managements

  • Manage the development, implementation, tracking and measurement of on time brand communication campaigns that drive brand awareness and increase tax compliance

  • Devise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).

  • Develop and implement campaign Monitoring & Evaluation and risk framework

  • Ensure that the KRA brand and identity is adhered to in campaigns conceptualization

  • Monitor and oversee campaign budgets spending

  • Plan, advise and manage end to end processes for strategic corporate communications campaigns

    Agency Management

  • Develop and coordinate agency management framework through inclusive regular quarterly review meetings

  • Manage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.

  • Lead and coordinate agency engagements

  • Lead in design, layout
    and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ’s

    Administrative Roles

  • Streamline work processes within the assigned function to improve performance of the brand and enforce brand guidelines and communication frameworks

  • Develop annual work plans and budget

  • Lead the development in implementation of all policies and procedures within the function

  • Offer leadership and continued development of the designated brand team and cooperation with other departments

  • Ensure all KRA brands Intellectual Property rights are secured

  • Coordinate KRA’s advertisement

  • Manage day to day relationships of communication consultants

  • Develop individual PC and appraise staff below you

    Skills and Knowledge Job Demands

    Minimum Academic Requirement

  • A Bachelor’s Degree in Business Management, Communication, Journalism, Public Relations, Media studies

  • Membership to professional Association

  • Member of CIM, MSK or PRSK

  • Minimum Years of Relevant Experience

  • Minimum of 5 years’ experience in communications or Public relations with above 2 years in senior management

  • Ability to create and deliver engaging, thoughtful and effective presentations

  • Additional certification in creative communication will be an added advantage


  • Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectives

  • Content Development – Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.

  • Strong conceptual and research/analytical skills - Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.

  • Communication Strategy, Planning, and Execution - Has moderate experience in and/or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy

  • Intuitive ability to lead and/or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communication

  • Industry awareness- distils, interpret and/or circulate.

  • Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.

  • Strong oral and written communication skills and capable of interacting with all levels of management.

    How to Apply

  • For more information and job application details, see; KRA Manager, Brand Management & Communication Jobs in Kenya

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