Kenya Wine Agencies Limited Sales Representative - Nrb East Jobs

Kenya Wine Agencies Limited Sales Representative - Nrb East Jobs; This position is responsible for increasing sales revenue within the allocated region, managing, servicing and executing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships to ensure listing and execution of the focus brands.

Main Responsibilities

Sales and Sales Target

Achieve sales volume and revenue targets by territory as per territory plans

Conduct clients visits in the assigned territory and chive the required customer visit rates through effective call compliance and journey plan adherence

Achieve Availability through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by channel and brand category as per agreed targets (operational plans) for the territory and routes

Achieve Availability through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category, as per agreed targets (operational plans) for the territory and routes

Achieve Affordability on price adherence based on RSP guidelines per strategic focus brand by channel and outlet type in accordance with agreed targets (operational plans) for the territory and routes

Identifying and negotiating Activation (cycles/ promotions/ tastings) opportunities with customers as agreed in the national sales plan.

Ensure (on time and in full) deliveries of orders within the agreed service levels

Execute activation opportunities such as promotions with customers in line with the territory sales plan

Increase sales coverage by identifying new sales prospects according to segmentation tool
Effectively manage the return on investment of cycle activities, activations and promotions
Pro-actively manage the cash and credit resources of of own area and of customers to drive growth of KWAL brands in terms of volume and value

Identifying business opportunities and providing suggestions to close the opportunities
Monitor and manage company assets such as fridges, vehicles merchandising stock and other tools of trade in line with KWAL policies and procedures to ensure optimal use

Participate in setting up and achieving strategic sales targets for the market.

Maintain distribution calendars and act as a brand ambassador for KWAL products through in-depth

knowledge of the brands and passion for what they represent

Implement the ‘picture of success’ and channel plans and delivering results on time and in full, against agreed targets and budgets

Innovation and continuous Improvement

Share and implement new ideas regarding sales and improving effectiveness of sales processes and sharing new learnings within the team

Provide timely feedback to Area Sales Manager, or identified support personnel supporting appropriate systems on areas for improvement on efficiencies, competition activities or any urgent issues requiring quick solutions and attention

Identify business opportunities and provide suggestions to close the opportunities

Continually improve processes and suggest innovative products based on market feedback

Build and Maintain Relationships

Analyse and understand needs of all customers by using route schedules to identify sales opportunities and influence orders for increased sales

Maintain an active customer database on the Sales Force Automation Tool with quality data input
Manage customer accounts optimally (account status, credit committee, client resources to drive growth)

Act as a brand ambassador for KWAL portfolio of products through in-depth knowledge of the brands and passion for what they represent

Resolve customer queries according to quality control and stock levels to ensure customer satisfaction

Minimum Required Qualifications, Knowledge and Experience

Academic Qualifications

Bachelor of Commerce, Marketing, Business Administration or Related field

Professional Qualifications

Professional qualification in Marketing such as Certified Sales and Marketing Professional (CSMP) or Chartered Institute of Marketing (CIM) or equivalent is an added advantage

Must possess a clean and valid driving license.

Experience

At least 3 years’ experience in Sales in FMCG


How to Apply

For more information and job application details, see; Kenya Wine Agencies Limited Sales Representative - Nrb East Jobs

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