Kenya Wine Agencies Limited Sales Representative Jobs in Kenya


Kenya Wine Agencies Limited Sales Representative Jobs in KenyaResponsible for increasing sales revenue within the allocated region by managing, servicing, and executing existing outlets while prospecting and developing new accounts. The role focuses on building long‑term customer relationships to ensure listing and execution of focus brands.

Main Responsibilities

Sales & Sales Target

  • Achieve sales volume and revenue targets by territory as per plans

  • Conduct client visits and achieve required customer visit rates through call compliance and journey plan adherence

  • Negotiate listings and targets for strategic focus brands to maintain numeric distribution by channel and brand category

  • Achieve SOVI targets and manage cold/ambient space allocations by channel and brand category

  • Ensure price adherence based on RSP guidelines per brand, channel, and outlet type

  • Identify and negotiate activation opportunities (promotions, tastings) with customers

  • Ensure timely and complete deliveries of orders within agreed service levels

  • Execute promotions and activations in line with territory sales plan

  • Expand sales coverage by identifying new prospects using segmentation tools

  • Manage cash and credit resources to drive growth of KWAL brands

  • Monitor and manage company assets (fridges, vehicles, merchandising stock, tools of trade)

  • Participate in setting and achieving strategic sales targets for the market

  • Act as a brand ambassador for KWAL products through in‑depth knowledge and passion

  • Implement channel plans and deliver results against agreed targets and budgets

    Innovation & Continuous Improvement

  • Share and implement new ideas to improve sales processes

  • Provide timely feedback to Area Sales Manager on efficiencies, competition, and urgent issues

  • Suggest innovative products based on market feedback

    Build & Maintain
    Relationships

  • Analyze customer needs using route schedules to identify opportunities

  • Maintain active customer database on Sales Force Automation Tool with quality data input

  • Manage customer accounts optimally (status, credit, resources)

  • Resolve customer queries to ensure satisfaction

    Minimum Required Qualifications, Knowledge & Experience

    Academic Qualifications

  • Bachelor of Commerce, Marketing, Business Administration, or related field

    Professional Qualifications

  • Professional qualification in Marketing (CSMP, CIM, or equivalent) is an advantage

  • Must possess a clean and valid driving license

    Experience

  • At least 3 years’ experience in Sales within FMCG

    Competencies

    Technical Competencies

  • Passionate about sales and energetic

  • Ability to build customer relationships and generate leads

  • Result‑oriented mindset with ability to achieve sales targets

    Behavioural Competencies

  • Strong organizational and resource management skills

  • Analytical and data‑driven decision‑making ability

  • Skilled in negotiation of terms, agreements, and contracts

  • Customer‑focused with empathy and self‑awareness

  • Logical reasoning and critical thinking skills

  • Innovative mindset with ability to seek new opportunities

  • Timely decision‑making aligned with company objectives

  • Effective communication with diverse audiences

    How to apply

    For more information and job application details, see; Kenya Wine Agencies Limited Sales Representative Jobs in Kenya

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