Kenya Wine Agencies Brand Executive Jobs

Kenya Wine Agencies Brand Executive Jobs


Introduction

  • The job holder will be responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.

    Specification

    Area 1: Brand Management

  • In collaboration with the Brand Manager, develop and execute successful Annual Brand Plans as well as execute Activity Recommendations (ACRECS) aligned to the overall brand objectives.

  • Constantly evaluate existing brand initiatives and recommend new or revised ideas/concepts aimed at growing the business of the respective category

  • Work with Brand Manager and agencies to develop appropriate/innovative Through the Line executions cycle activities to ensure the plans are brought to life in the outlet level.

  • Work alongside the Brand Manager in using Brand insights and Retail Audit information to assess and constantly evaluate the Health of the brands within respective categories

    Area 2: Marketing Campaigns Development & Execution Management

  • Work with the Brand manager to execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.

  • Be involved in finding execution solutions in line with approved Brand plans; this include all appropriate ATL, BTL and Digital solutions that generate leads and facilitate the selling process while being consistent with the branding strategy.

  • Conduct Robust Measurement and Evaluation of ATL and BTL initiatives and recommend ways to improve
    effectiveness in future campaigns

  • Constantly go to Trade to evaluate first-hand the success of initiatives and course correct during the execution of the approved Ideas/concepts.

    Area 3: Commercialization of New Product Development

  • Play a key role in Identifying, assessing and developing the marketing mix elements that will commercialize the innovation and renovation brands in the respective category

    Area 4: Marketing Resource Management

  • Follow up on LPOs and Invoices in line with A&P management for respective projects within the respective category

  • Ensure proper use of POS merchandise and Visibility deployment for respective projects within the respective category

    Requirements

  • A Bachelor’s degree in a business-related field.
    Membership to a relevant professional body will be an added advantage.

  • A least Two (2) years’ experience in Sales or Marketing or branding in a similar organization.

    How to Apply

  • For more information and job application details, see; Kenya Wine Agencies Brand Executive Jobs


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