Kenya Tourism Board Research Manager Jobs

Kenya Tourism Board Research Manager Jobs


The Company

Our client, Kenya Tourism Board (KTB) has the mandate to market Kenya at local, national, regional and international levels as a premier tourist destination.

KTB is looking to recruit exceptional, highly competent and professional individual to fill the position of Research Manager.

Overall Purpose

Reporting to the Director of Research and Strategy, as the Research Manager you will be for responsible for supporting the KTB strategy through research related innovation giving KTB competitive advantage both locally and internationally.

Key Roles & Responsibilities

  • Develop and implement of KTB’s Research strategy, policies, mission and vision;
  • Provide strategic direction for research related innovation to optimize KTB‘s competitive advantage both locally, regionally and internationally;
  • Prepare and manage the Research budget;
  • Ensure timely and efficient implementation of Research strategy and Annual Work Plan (AWP) and ensure that departmental performance targets are set and achieved.
  • Gather and compile market and competitor data to define market size, market share, opportunities and threats, across all Kenya’s tourism product categories and markets;
  • Ensure that research is effectively used to support the business objectives to increase productivity, increase results and build internal and external customer satisfaction and ensure seamless departmental linkages;
  • Analyze customer needs and customer satisfaction through specific market research projects through quantitative and qualitative analysis to include client segmentation and making recommendations based on research;
  • Present regular market intelligence reports to top management;
  • Support the assessment of market or product opportunities through delivery of relevant and timely market intelligence;
  • Supervise the collecting, data entry, filtration, analysis and dissemination of international arrivals;
  • Monitor and evaluation of marketing performance;
  • Identify process improvements in Research that reduce cost, improve quality and allow for the more efficient usage of organizational resources;
  • Ensure full implementation of the Quality Management System within the Research unit and
  • Manage ad hoc research requests from other department.

    Key Qualifications and Experience

  • Nine (9) years relevant experience three (3) of which should be in management position.
  • Bachelor’s Degree in Research Applications, Mathematics, Statistics & Economics or its equivalent.
  • Master’s Degree in Research Applications, Statistics, Economics, Business Administration or its equivalent.
  • Membership to a relevant Professional Body.

  • Applicants who possess a certificate in a Leadership course lasting not less than four (4) weeks from a recognized institution
    will have an added advantage

    Key Competencies

  • Demonstrated sound leadership and people management skills.
  • Strategic thinker and transformational leader.
  • Good analytical and critical thinking skills, problem-solving, judgment and decision-making skills.
  • A proven capability to provide gainful insight and practical and pragmatic solutions to business challenges.
  • Excellent communication.
  • Strong interpersonal, influencing and negotiation skills with the ability to build relationships, influence and motivate employees, customers and other stakeholders.
  • Absolute and unquestioned personal integrity and high level of accountability.

    Additional Information

    Shortlisted candidates will be required to satisfy the requirements of Chapter Six of the Constitution of Kenya 2010. To be considered, the applicant must get clearance from ALL of the following institutions.

  • Directorate of Criminal Investigation
  • Higher Education Loans Board (HELB)
  • Ethics and Anti-Corruption Commission (EACC)
  • Kenya Revenue Authority (KRA)
  • Clearance from Credit Reference Bureau Africa Ltd or Metropol Credit Reference Bureau.

  • The Kenya Tourism Board is committed to implementing the provisions of the Constitution - Chapter 232 (1) on fair competition and merit, representation of Kenyans diverse communities and affording equal employment opportunities to men and women, members of all ethnic groups and persons with disabilities. Applicants from across the Kenyan Region are encouraged to apply
  • Kenya Tourism Board is an equal opportunity employer.
  • Send your application to reach us by Friday 5 October 2018.
  • Please attach a curriculum vitae that contains details of your qualifications, experience and positions held relevant to this role and current remuneration.
  • Please attach a copy of your National Identification (ID).
  • Include your day and evening telephone numbers, email address, names and address of three professional referees.
  • Candidates who applied in previous advertisements will need to re-apply.
  • Canvassing in any form is not allowed. Please note that only shortlisted candidates will be contacted.

  • For more information and job application details, see; Kenya Tourism Board Research Manager Jobs


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