Kenafric Industries Research Assistant Jobs in Kenya

Kenafric Industries Research Assistant Jobs in Kenya

Job Brief:

As the company continues to expand its portfolio , there is a need to have extra research personnel.

Therefore the research assistant should assist with inhouse research.

This will one enable the company to focus on the Observation to idea concept that is our path to innovation and new product development and two should aid Kenafric to move with the desired speed

Market Research assistant will help assess consumer preferences in order to help organizations decide how to shape, advertise, and market their products.

The successful market researcher will be able to conduct consumer preference tests, analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Market research assistant should evaluate data using statistical techniques and software. They must interpret what the data means for the business.

They should make charts, graphs, and other visual aids to present the results of their research.

Overall Responsibilities

Collecting data on consumers, competitors and the market place and consolidating information into actionable items, reports and presentations
Understanding business objectives and designing surveys to discover prospective customers’ preferences

Design Research Methodology.Develop and Implement Sampling Plans

Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls

Conduct market research through focus groups, trade interviews and structured questionnaires

Gather data about consumers, competitors, and market conditions.Collect and analyze the data through modern and traditional methods on consumers, competitors and the marketplace

Analyze Data to Draw Both Qualitative and Quantitative Conclusions

Compiling and analyzing statistical data using modern and traditional methods to collect it.

Analyze data using statistical software

Analyze Consumer Demographics, Preferences, Needs, and Buying Habits

Convert complex data and findings into understandable tables, graphs, and written reports and produce substantiated recommendations.

Prepare reports and present results to management

Devise and design qualitative and quantitative custom market research projects

Perform qualitative and quantitative analyses to

identify opportunities for product expansion

Develop strong partnerships with cross-functional teams

Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace

Education and Training

A research assistant needs at least a bachelor’s degree.

A Market researcher typically need a bachelor’s degree in market research or a related field.

May have degrees in fields such as statistics, math, and computer science.

Others with backgrounds in business administration, social sciences, or communications can be considered

A background in food science is an added advantage.

However, courses in statistics, research methods, and marketing are essential.

Skills

Good organisational skills

Excellent (spoken and written) communication skills.

Needs to be able to easily talk to people of all backgrounds and ages, and gain their trust to gather accurate information

Strong math and analytical skills are essential.

Strong attention to detail and a strong analytical mind.

Outstanding communication, interpersonal and skills

Confident presentation skills

Sound Understanding of Statistical Concepts,

Research Methods, and Design

Hands on experience with statistical software

Excellent organizational and time management skills

Ability to cope with fast-paced and pressured work

Experience with Microsoft PowerPoint and Word
Experience with Statistical Software Platforms)

Familiar with Social Media, Online, and Mobile Research Techniques

Use Statistical Software to Analyze Data

How to Apply

All applications to be sent to recruit@kenafricind.com with the subject- Research Assistant.

Deadline for applications is Monday 14th October 2019.

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