Jambojet Jobs in Kenya - Marketing Manager Vacancies

Jambojet Jobs in Kenya - Marketing Manager Vacancies

Job Title:
  • Marketing Manager
    Location:
  • Embakasi, Nairobi
    Reports to:
  • Head of Sales & Marketing

    Role Purpose

    Under the guidance & direction of the Head of Sales and Marketing this position is
    responsible for the end-to-end planning, implementation and execution of the Jambojet
    marketing strategy The Marketing Manager is responsible for driving brand performance, growing brand equity, awareness and engagement.

    This role supports customer communication strategy, planning and oversees campaign creation and execution including agency management (PR, media, creative agencies).

    Key Account-abilities/Responsibilities

  • Develop an annual marketing plan that closely aligns the efforts of Marketing and Sales to generate optimal demand for the brand,
    Responsible for media budget management and allocations, in consultation with Head of Marketing
  • Identify key USPs that differentiate the brand as superior, strong and favorable associations that the customer identifies with.
  • Implement below and above the line campaigns to support the marketing campaigns based on market dynamics.
  • Manage brand consistency across all guest touch points and company assets
  • Explore and incorporate new approaches to brand innovation
  • Media Planning, Execution and Monitoring
  • Agency Contracting and Management
  • Market Research (deep understanding of demographics, psychographics, and behavioral drivers of brand’s consumer, etc.)
  • Develop PR strategies, campaigns, and initiatives to improve public perception Jambojet.
  • Coordinate Jambojet CSR initiatives and activities

    Knowledge, Skills, Experience
  • Bachelor’s degree in Business related field
    Thorough understanding of the marketing function in a large organization
  • Clear understanding of the commercial operations of the aviation industry, preferably in a low cost carrier
  • Must have strong business acumen
  • At least 3-5 year experience in a busy commercial organization,
    working in Marketing and with specific responsibility for Media and Marketing Strategy/operations.
  • Or in a media agency with competency in offline and PR strategy, execution, measurement and insights
  • Strong Commercial Orientation
  • Good stakeholder management skills and strong budget management skills
  • Highly creative with good organizational & analytical skill
  • Proven ability to perform effectively in a complex, changing environment.
  • Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brand.
  • Proven ability to take ownership of the problem at hand and do whatever it takes to get the job done.
  • Proven ability to negotiate and work within a multi-cultural environment.
  • Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
  • Please Note: Jambojet does not charge any fee at any stage of the recruitment process.
  • Applicants are advised not to remit any funds to anyone purporting to facilitate employment in Jambojet.

    How to Apply
  • If you meet the above requirements kindly forward applications to vacancies@jambojet.com for consideration, by 4th March 2019.
  • Kindly site Ref. VAC05/02/19as the email subject header.

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