Ivy Hotel Group Brand Strategy Director Jobs in Ethiopia

Ivy Hotel Group Brand Strategy Director Jobs in Ethiopia

Job Id: 217928

Category: Sales and Marketing
Location: Addis Ababa, Addis Ababa
Career Level: Managerial Level (Manager, Supervisor, Director)
Employment Type: Full time
Salary:

Job Description


Title

Brand Strategy Director

Department

Brand Management

Job Grade/Level

Senior Management

Location

Addis Ababa

Direct Reports

CEO

Carry out brand strategy planning and brand system building according to the group strategy, and take full charge of brand planning, design, promotion and management of the group;

Make accurate brand judgment according to the group's development strategy plan, formulate of the group's long-term plan, medium-term plan and annual brand plan, and be responsible for the implementation of all the plans;

Formulate annual promotion strategy, resource allocation plan and implementation plan, channel advertising project management and expense monitoring; Establish effective analysis and evaluation system to ensure brand building and promotion effect;

Conduct market research to analyse the impact of brand activities of peers or competitors on the company;

Establish and maintain the mainstream media resources of the industry, and effectively use all kinds of resources to implement brand marketing plans.

Job Requirements

Confident decision-making ability;
ability to handle and organize a huge labour force perfectly;

The ability to foster confidence in the workers in the diverse situations;

A creative and innovative approach to problem-solving;

Ability to write clear and precise reports and to relate complex information simply to a diverse range of people;

Good negotiating and organisational skills;

Good written and oral communication skills;

Qualifications

Preferred with having working experience in large franchising and management hotel group or tourism services companies or Internet companies or brand management companies.

Full-time graduated from high standard university, preferred with experience in studying abroad;

More than 5 years of brand management experience, at least 2 years in director-level position;

Familiar with PR media brand promotion and operation, excellent brand strategy ability and integrated communication skills;

Strong brand awareness, excellent proposal ability and communication skills, experience in large-scale relevant planning practices and successful brand planning cases;

Have a sensitive sense of the market and strong ability to collect information, and can independently operate brand marketing work.

How to Apply

All applications should be made through ethiojobs website or via - tesfayekirk@gmail.com. Please state the position title ( Business Development Officer) you are applying for in the application subject line.

Ivy Hotel Group Brand Strategy Director Jobs in Ethiopia