iPay Africa Marketing Officer Jobs in Kenya

iPay Africa Marketing Officer Jobs in Kenya



Key Responsibilities

  • Formulate marketing strategies including digital, advertising, communications, and creative strategies to achieve the sales targets for the organization.

  • Develop and implement strategies that drive brand positioning that generates demand and interest among merchants.

  • Drive brand message that is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

  • Maintain a cohesive, highly trained, motivated team sufficient to meet daily department demands, providing training, development, support, and leadership.

  • Drive brand love through motivating, leading, and influencing all the staff in all the departments by being the marketing ambassador.

  • Lead in the marketing research On Consumer behavior, merchant feedback, customer expectations, market insights with a goal to develop and implement Customer value proposition (CVP), share updates on pricing, competitive advantage, to improve customer experience, delivery mechanisms and content relevant to merchant acquisition and education.

  • Provide active, intentional leadership to the marketing team; provide timely and constructive feedback; monitor the accomplishment of team and individual goals and objectives; foster an environment of continuous learning consistent with the needs of the organization, team, and the individual staff member.

  • Coordinate Brand events, campaigns, and meeting logistics.

  • Support design and direct all digital platforms and strategies, including website, mobile applications, Search Engine Optimizations and Social media assets.

  • Growth in market share through increased product uptake Promotion of the brand through product communication development.

  • Develop and coordinate the implementation of the marketing budget.

    Operational Responsibilities

  • Coordinate brand surveys as well as market intelligence and feedback.

  • Coordinate the contracted marketing agencies to ensure effective
    service delivery.

  • Review and submit reports on the implementation of the marketing strategies and work plans.

  • Guide the team in the development of marketing and promotional materials.

  • Conduct periodical reviews of the marketing plans to ensure the plans are aligned with the corporate Our client’s marketing strategy.

    Job Specifications

    Education

  • A bachelor’s degree in marketing, communications or social sciences field with relevant qualifications including marketing, Business Growth, customer Experience, communications and/or public relations

  • Certification in Strategic Management and Leadership

    Experience

  • Experience in strategy development & implementation

  • 3 years of marketing/product management experience

  • 3 years in Digital marketing

    Knowledge and Skills

  • Legislations related to payments service provider and financial industry.

  • Marketing principles

  • Ability to use email campaigns, blogs, forums, and social media experience to generate leads.

  • Understanding analytics and measuring return on Investment (ROI)

  • Creative, communication, negotiation, writing and presentation skills

    Personal Attributes

  • Innovative strategic marketer and planner

  • Business acumen

  • A team player disposition

  • Sharp knowledge of market trends

  • Good public image and personality

    Physical Demands

  • Ability to travel.

  • Flexible working hours

    How to Apply

    To apply, please send your CV to recruitment@ipayafrica.com with the subject Sales Executive Team Leader

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