International Trade Center Marketing and branding consultants Jobs in Uganda

International Trade Center Marketing and branding consultants Jobs in Uganda


  • The specific objective is to improve market access to EU and the East African region for five EAC partner countries (Burundi, Kenya, Rwanda, Tanzania and Uganda) agro-industrial crop and horticultural sectors – avocado, cocoa, coffee, spices and tea.

  • The EAC partner countries have all selected coffee as a sector for intervention under the project.

  • The project started in late 2018 and is expected to complete in 2022.

    Background to this assignment

  • Year 3 (July 2020-June 2021) has a major focus on improving the marketing capacities of
    small coffee producing firms in each of the 5 East African countries (Burundi, Kenya, Rwanda, Tanzania, Uganda).

  • We aim to work with 50 companies from across the region and boost their capacities in branding, marketing communications and packaging.

    Each of the 50 companies will receive:

  • Training on the importance of branding and marketing communications

  • Examples of best practice in branding and marketing communications in coffee

  • Social media guidelines and other relevant resources (videos, E-Learning, access to
    coffee and social media experts)

  • Coaching how to develop or improve a value proposition, and define priorities for their
    brand and implications for marketing communications

    Support in:

  • Creating or improving their logos and basic brand design guidelines

  • Creating a simple 2 page B2B brochure

  • Creating or improving a basic website giving information about their coffee brand

  • Each of the companies will be interviewed and photographed to provide materials for website, brochure and social media

  • Social media campaign / digital audit

  • Each company will be supported to create a short series of social media posts
    and run a campaign of up to 3 months

  • Review and advisory on design of website and social media listings

  • This intervention will
    take place in 2 phases, combining online and classroom sessions and accompanied by coaching from locally based marketing consultants in each of the 5 countries.

    Important remark

  • Due to the ongoing uncertainty about the restrictions that will apply in relation to travel and the ability to hold meetings as a cause of COVID19 the exact project delivery mode may be subject to change.

  • This may mean, for instance that training workshops are held as a series of several online sessions, and that not all of the coaching may be possible in physical contact with the companies.

  • We expect our work with the coaches to be flexible in this regard – and also rely on them for input on the latest local conditions are possibilities.

    Duties and Responsibilities

  • For this contract, the local consultant will work under the direct supervision of the Associate Adviser on Marketing, Branding and E-commerce in the Sector and Enterprise
    Competitiveness (SEC) Section and the overall guidance of the Senior Advisor on Marketing, Branding, and E-commerce. He/she will be expected to perform the following duties in two phases:

    How to Apply

  • If you are interested, please send your application (CV, cover letter, examples of your
    own work that demonstrate the competencies, knowledge and abilities outlined in this
    ToR) to Markup.marketingcoaches@gmail.com, before 30 September 2020.

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