Integrated Marketing Communications Officer Jobs in Nairobi, Kenya

Job Summary

Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

Key Responsibilities

Develop and execute marketing programs to promote the company’s brand.

Coordinate the design of promotional material and distribute in online and offline channels

Advertise company and products/services on various media

Perform lead generation.

Identify media outlets for press releases and promotions.

Develop and track budgets.

Produce marketing copy for our website

Craft and send regular newsletters with company updates

Track ROI for marketing campaigns

Join social media groups and professional platforms to discuss industry-related topics

Monitor corporate website and social media pages and address clients’ queries

Network with industry experts and potential clients to drive brand awareness

Gather customer feedback to inform sales and product teams

Leverage customer insight data to refine brand management.

Identify brand-building areas.

Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

Develop and implement media

planning, buying, and innovation strategies.

Help promote uniformity and consistency of brand.

Requirements and Qualifications

Proven work experience as a Marketing

Communications Officer or similar role

Familiarity with B2B advertising campaigns

Hands-on experience with web content management tools, like WordPress

Proficiency in MS Office

Knowledge of SEO and Google Analytics

Experience with marketing campaigns on social media

Excellent verbal and written communication skills

Good presentation skills

BSc in Marketing, Communications, Public
Relations or relevant field

How to Apply

For more information and job application details, see; Integrated Marketing Communications Officer Jobs in Nairobi, Kenya

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