Insurance Business Development and Marketing Manager Jobs in Nairobi, Kenya

Insurance Business Development and Marketing Manager Jobs in Nairobi, Kenya

Main Role:

  • Formulation and implementation of Marketing Strategies, Product Development, Branding, Corporate Communication and Relationship Management.

    Duties & Responsibilities

  • Develop and implement business development strategic plans in line with the organizational strategy.

  • Develop annual marketing initiatives that support the organizational objectives, implementing the marketing campaigns to support the objectives and updating marketing strategies based on market dynamics.

  • Coordinate the development and delivery of KUSCCO Mutual product specific and value add marketing information including presentations, factsheets, strategy briefs, commentaries, multi-media updates, brochures & digital marketing deliverables.

  • Be in charge of the marketing budget and optimize on spend to ensure return on investment. Report on all marketing functions to management and oversee the daily functioning of the department

  • Identifying strategic partnerships and potential marketing alliances for the organization.

  • Meet customer service financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.

  • Create and build KUSCCO Mutual brand ensuring that it becomes a household name.

  • monitoring brand attributes implementation and ensuring their consistency throughout the organization.

  • Spearhead consumer profiling database of intermediaries targeting increase of revenues per account

  • Implement approved advertising, branding, promotional and marketing activities.

  • Organize and coordinate advertising/product campaigns with mass media, press releases and public relations activities with targeted communications including brand awareness and visibility.

  • Manage content creation, delivery and engagement on social media, increasing visibility for new and existing products.

  • Improves customer service quality results by evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results and implementing recommended changes.

  • Keep abreast with industry trends/issues and regulatory
    developments within the region and beyond.

    Minimum Academic Qualifications & Experience

  • Bachelor’s degree in Marketing, Public Relations, Communication or any other relevantmfield. A Master’s degree in Marketing, Public Relations, Communication, Strategic Management or any other relevant field will be an added advantage.

  • Professional qualification in Insurance (ACII, FLMI or AIIK)

  • Have a minimum of eight (8) years’ experience in the insurance industry, and a minimum of three (3) years in a management role with proven result oriented track record.

  • Experience in managing and optimizing targeted digital campaigns (Facebook, Instagram, Twitter etc)

  • Experienced leader of diverse people and processes with ability to lead, develop and direct team members to deliver high performance targets and standards.

  • A demonstrated adaptability to drive change and transformation.

    How to Apply

  • If you believe your experience, competencies and qualifications match the job and role specifications described; send your application letter (stating current and expected pay) & updated CV(with details of at least 3 referees one of which must be immediate or former supervisor ) addressed to the Chief Executive Officer to reach us on or before 31st July 2020 by email to:


  • Only short listed candidates will be contacted.

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