I&M Bank Marketing Officer - Branding and Product Marketing Jobs in Kenya

I&M Bank Marketing Officer - Branding and Product Marketing Jobs in Kenya

Job Summary

  • The Marketing and Communications Department of I&M Bank handles all brand management functions of the I&M Bank Group including advertising and promotions, media and public relations, event management, sponsorships, corporate brand management, corporate communications and publications.

    Key Responsibilities

    The Incumbent will report to the Assistant Manager-Marketing and will be responsible for:

  • Creating specific Product Marketing plans for selected products and executing them in conjunction with Marketing and Business Units.

  • Planning and executing promotion campaigns to foster the sales of selected products and services

  • Designing, implementing and maintaining certain services/products that have bank-wide implication but no defined business owners such as customer loyalty programs, staff incentive schemes, product Apps etc.

  • Conducting branch branding quality audits reviews

  • Handling all supplies and marketing inventory for new branches

  • Highlighting quarterly branch requirements and ensuring branding uniformity and quality is maintained.

  • Creating and implementing structured and timely distribution of marketing stationery to branches and ensuring timelines on distribution are adhered to.

  • Monitoring Bank’s visibility /exposure on contracted Out of Home media by ensuring that the Bank achieves maximum exposure as stipulated in the signed agreements/contracts with different site holders.

  • In addition, the role holder will be required to keep a regular status report of all contracts to ensure that they are up to date.

  • Regular inspections of billboards to ensure proper lighting, placement of correct advertisements and, well maintained billboard flexes.

  • Maintaining a regular update report on all Out of Home Advertising contracts

  • Maintaining a quarterly inventory of all stock for promotional materials and banners to ensure all are in good

    Qualifications and Competencies

  • Bachelor's degree in a suitable discipline

  • At least 5 years’ experience working in a major Advertising Agency with hands-on functional experience in Media and Client Servicing.

  • Exposure to Creative, Events, Advertising, Digital Marketing and Public Relations functions would be strong advantages
    Industry experience in Marketing department of a Commercial Bank or in handling Banking Sector clients in an advertising agency would be an advantage

  • Smart, articulate, intelligent with attractive personality and impeccable communications skills

  • Ability to make decisions

  • Self-drive with ability to relate well with all staff across the hierarchy.

  • Customer centric/focused.

  • Should possess sound organizational and planning skills with good attention to details.

  • Exposure to technology driven and digital products will be an added advantage.

  • Candidates with no relevant experience as above or with purely business development/sales experience need not apply.

    How to Apply

  • If you believe you meet the above requirements log onto our website www.imbank.com and click on careers and apply for the position or forward your application to recruit@imbank.co.ke.

  • Your application should reach us as soon as possible but not later than 25th November 2020.

  • Please quote reference number followed by the position applied for in the application.

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