ILO Communication Strategy Development Consultancies in Kenya

ILO Communication Strategy Development Consultancies in Kenya

International Labour Organization

Better Utilization of Skills for Youth through Quality Apprenticeship (BUSY Project)

Terms of Reference (TOR)

  • Consultancy Service to Develop a Communication Strategy

    Donor Agency:
  • United States Department of Labor (USDOL)
    Executing Agency:
  • ILO Country Office for Tanzania, Kenya, Uganda

    Project Overview

    The Better Utilization of Skills for Youth through Quality Apprenticeship (BUSY project) is a four year initiative being financed by the U.S. Department of Labor (USDOL), and implemented by International Labour Organization (ILO) in partnership with the Ministry of Labour, the Federation of Kenya Employers (FKE) and the Central Organization of Trade Unions (COTU-K).

    The overall project goal is to increase decent job opportunities and employability of young people, thereby addressing unemployment, vulnerability and poverty in urban and rural settings.

    The project’s objective is to improve the capacity of Kenyan government, employers’ and workers’ organizations, and civil society organizations to establish and expand workplace-based training programs with a focus on vulnerable and marginalized youth { Vulnerable and Marginalized Youth (VMY)’ refers to youth ages 16-24, in particular adolescents 16-17 years old, at or above the legal working age, who are engaged in or at risk of engaging in hazardous}, in particular adolescents at or above the legal working age who are engaged in or at risk of engaging in child labor.

  • Long-term outcome one

    Laws or policies supporting quality workplace-based training opportunities for youth in Kenya, including vulnerable and marginalized youth, are improved and / or implemented by key stakeholders;

  • Long-term outcome two

    Kenyan government, employers’ and workers’ organizations, and other stakeholders implement best practices related to workplace-based training for youth, including the most vulnerable and marginalized; and,

  • Long-term outcome three

    The quality of existing public and private programs in Kenya that provide vulnerable and marginalized youth with prerequisite skills to enter workplace-based training programs is improved.

    Under outcome two, the project is supporting the employers’ and workers’ organizations to enhance workplace-based training for youth onto their policy agendas in earnest, including for vulnerable and marginalized young women and men.

    The project supported two studies in target counties to gauge the levels of awareness and attitudes towards the implementation of workplace-based training programs for youth in employers’ and workers’ organizations, particularly for vulnerable and marginalized young men and women.

    The workers’ study focused on the demand side, and employers’ on the supply side.

    Both studies looked at formal and informal enterprises, and particular focus was given to small scale and semi-formal medium and small enterprises.

    The Busy project is in the process of developing a communication strategy aimed at employers, Master Craftpersons, and the general public living in target counties to disseminate the study findings.

    In order to support interventions to address negative perceptions and knowledge gaps on workplace-based training amongst employers’ and workers’ organizations, training institutions, civil society and other stakeholders.

    The communication strategy and capacity building interventions and tools will be implemented via social dialogues platforms, workshops and through the use of targeted media activities.

  • Background and context of workplace-based training programs in Kenya


    often obtain their training through the informal apprenticeship system, whereby they gain practical skills under the instruction of Master Crafts persons.

    In this sense, micro and small-sized enterprises operating in the informal economy provide easy access for a greater number of youth to receive skills training in both rural and urban settings.

    These are linked to labour market demand, allow school dropouts to enroll in vocational training schemes and are less costly for both beneficiaries’ households and government agencies.

    While informal apprenticeships provide the technical skills needed for paid employment, it is unclear if apprentices receive the skills they need to be successful at self-employment.

    The communication strategy should include the following elements:

  • Brief summary of the situation analysis {This will be done from the PSA studies}
  • Audience segmentation
  • Program theory to inform strategy development
  • Communication objectives
  • Approaches for achieving objectives
  • Positioning for the desired change
  • Benefits and messages to encourage desired change
  • Communication channels to disseminate messages in line with number 5 of this ToR
  • Implementation plan
  • Monitoring and evaluation plan
  • Budgets
  • Gender equality, diversity and inclusion of vulnerable and marginalized youth should be explicitly addressed throughout the communication strategy.
  • The assignment is expected to take 20 working days and is expected to be carried out between May-June 2019.
  • Reporting Modalities
  • The Consultant will work under the overall guidance of the BUSY Project Director, with supervision by the Workplace Based Training Specialist.

    Qualification and Education Experience
  • The Consultant should have an advanced University degree in Communications studies or other relevant fields.
  • The consultant should also have at least 10 year experience in carrying out similar assignments.

    The consultant should have the following competencies:-

  • Excellent communication and interpersonal skills;
  • Excellent English writing skills; and
  • Ability to work independently.

    How to Apply
  • Incomplete application and applications received after the deadline will not be considered.
  • Only selected candidates will be notified, not later than 2 weeks after close of applications deadline.
  • Contract terms and application process
  • The contract terms, deliverables and payments shall be guided by ILO’s IGDS Number 224 (Version
  • on External Collaboration consultancy assignments.
  • Interested and qualified candidates should submit their applications which should include the following:
  • ILO Personal History Form (Template to be provided);
  • Curriculum Vitae with at least three (3) relevant referees;
  • Technical and Financial Proposal for implementing the assignment not more than ten (10) pages; and
  • Sample report of a similar past assignment, carried out not more than 5 years ago.
  • Qualified candidates are requested to email their applications to;
  • E-mail: to reach not later than 5.00 P.M on 30th April, 2019.
  • Quoting “Communications Strategy” on the subject line.

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