HF Group Brand Manager Jobs in Kenya

HF Group Brand Manager Jobs in Kenya

Reporting To: Head of Marketing

Overall Job Purpose

The Brand Manager will be responsible for facilitating brand activation through monitoring and evaluation so as to deliver the brand strategy.

Principle Accountabilities

  • Formulating and assisting in brand activation and maintenance interventions.

  • Facilitate development of branding material as well as advertising campaigns.

  • Monitor and evaluate the brand against set benchmarks and industry best practice to deliver optimal value addition to the business

  • Forecast and ensure that the brand is in tandem with the business strategy to enhance HFDI’s business and brand equity.

  • Preparation and presentation of relevant reports for management decision making.

  • Analyze how our brand is positioned in the market and develop targeted consumers insights

  • Take brand ownership and provide communication strategies that bring the brand strategy to life

  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies

  • Develop briefs that drive creative development and create motivating stimulus to get targeted population to “take action”

  • Monitor and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

  • Monitor marketing, PR and advertising activities to ensure consistency with product line strategy

  • Brainstorm new and innovative growth strategies

  • Liaise with the advertising, digital & PR agencies to ensure delivery is
    timely and reflective of the brand positioning

  • Take custody of the brand image in terms of publicity, branding, uniformity of collateral and look and feel.

    Minimum Qualifications, Knowledge and Experience

  • A Business-Related degree from a recognized university.

  • Chartered Institute of Management certification (CIM) is an added advantage

  • 3 - 5 years’ experience of brand management preferable a financial institution.

    Key Competencies and Skills

  • In-depth understanding of the branding and creative briefing/development process

  • Ability to think creatively and innovatively

  • Professional judgment and discretion that comes from years of experience in the field

  • Analytical skills to forecast and identify trends and challenges

  • Strong research and analytical skills

    Application Deadline

    22 September 2022



    Job Category


    How to Apply

    For more information and job application details, see:
  • HF Group Brand Manager Jobs in Kenya

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