Hazon Holdings Digital Strategist Jobs in Nigeria

Hazon Holdings Digital Strategist Jobs in Nigeria


The Role

  • A digital strategist must have a robust generalist's understanding of traditional and digital marketing and knowledge of how businesses work.

  • You need to have a solid foundation in digital marketing as a whole, with the understanding that everything we do must influence or impact consumer behaviour enough to drive tangible results that meet our client's business objectives.

  • You will be the day-to-day custodian of assigned brands.

  • To this end, you are required to develop and maintain an intimate knowledge of the clients' business and ensure that all client requirements are executed in a timely and accurate manner.

  • The role involves a high level of understanding and involvement in content planning and management.

  • To this end, you will be required to think of social media both strategically and executional.

  • You may also be required to coordinate training sessions for assigned clients based on an identified knowledge gap.

    Main Duties

  • Perform monthly detailed research into our clients, their brands, their category, and competitors across multiple markets.

  • De-construct competitive best practices in digital marketing and create benchmarks - monthly.

  • Conduct web asset audits to map a brand's web presence and assess the effectiveness of each asset - biannually.

  • Work closely with the various specialists involved with the implementation and management of our digital strategies.

  • Identify opportunities for clients to use digital technology to enhance their overall marketing mix: product, price, place, or promotion.

  • Social brand planning

  • Community Management and development of social calendars as required.

  • Expand the impact/role of content in the client's marketing mix as appropriate

  • Ensure all communication is in line with brand guidelines and audience understanding

  • With the use of media research tools, develop and execute sound, well thought out media plans based on client marketing direction

  • Ensure defined campaign objectives are met in accordance with client briefs and campaign budgets

  • Develop media plans providing strategic thinking behind ad placement, rates and response projections of the campaign

  • Negotiate and buy media as per the media plan

  • Work with third party ad serving tools to traffic the campaign for launch

  • Manage the launch of campaigns delivering launch report to clients

  • Manage
    administrative duties including preparing and collecting insertion orders for every media buy

  • Monitor live campaigns to identify any issues and optimization steps

  • Complete post campaign case study analysis

  • Compile all key delivery information to ensure proper reconciliation of delivered activity and booked activity for invoicing purposes

  • Maintain historical database of campaign results

  • Explore media alternatives and be creative in recommending media solutions.

  • Be accurate to instill / maintain client confidence

  • Must be at all times alert to new media and new methods of using existing media and innovative solutions to deliver objectives

    Qualifications

  • B.Sc / HND in Marketing, Advertising or relevant field

  • Proven 3-5 years' work experience as a Digital marketing strategist or Digital Curator Manager

  • Demonstrable experience with SEO / SEM, Top-notch graphics and Content Creation

  • Experience implementing and optimizing Google Adwords campaigns

  • Solid knowledge of web analytics tools like Google Analytics

  • Hands on experience with online marketing tools and practices

  • Familiarity with web design and HTML

  • Excellent verbal and written communication skills.

  • Blog management.

  • Content creation and public relations management

  • Website development/administration

  • Strong analytical and project management skills

  • Ability to work unpredictable hours, including some evenings and weekends

    How to Apply

  • Interested and qualified candidates should send their CV to:

  • recruitment@hazonholdings.com using the "Job title" as the subject of the email.


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