Haleon SSA OH Shopper Marketing Manager Jobs in Kenya

Haleon SSA OH Shopper Marketing Manager Jobs in Kenya ; As SSA OH Shopper Marketing Manager, you will be responsible for ensuring Haleon’s sales growth through the sound translation of brand and category strategy into effective shopper and customer support tools.

You will focus on creating shopper sell-out tools, developing meaningful education for in-store experts, and building best-in-class visibility and communication plans across channels, for the assigned categories.

This role sits within the Commercial/Customer Marketing team and partners closely with Brand Marketing, Sales, and Category to deliver flawless execution in-store and online.

Role Responsibilities

Preparation of campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain, and Sales Controlling team

Lead Customer Marketing to deliver excellent shopper campaigns that meet customer and shopper needs

Translate category strategy road map from marketing into clear growth plans and lead implementation

Lead development and delivery of promotional strategy and guidelines by brand, tailored by channel/customer where appropriate (includes price discount depth, frequency, maximum volume sold on promotion, and optimization guidance)

Lead development and delivery of Must Stock Lists by brand, by channel/customer, including active mix principles and recommendations

Drive category strategy and management through levers including pricing, promotion, shelving, distribution/range strategy, and guidelines to unlock brand growth priorities and innovation

Support best-in-class forecast accuracy and demand planning by integrating key commercial demand drivers into IBP

Orchestrate commercial functions and teams as part of IBP process, feeding into monthly planning cycle and building best projections for brand/customer forecasts

Accountable for shopper strategy aligned to brand growth strategies, customer selling stories, and in-store priorities by channel

Manage and be accountable for POSM & shopper agencies and processes

Responsible for deployment of all point-of-sales material (POSM) for in-store execution, leveraging creative provided by marketing, optimizing approach within budget, and sharing learnings and ROI

Accountable to deliver on new product launches (innovation) targets, grow brands ahead of categories, and deliver P&L objectives for assigned brands

Bring efficiencies in merchandising and BA operations, track and ensure merchandising and BA KPIs are

met

Manage and lead delivery of customized customer selling stories to sales, supporting execution and innovation (includes triple win position: win for customer, win for shopper, win for Haleon)

Conduct analytics needed to set and sell in customer strategies and sales tools for flawless execution

Manage shopper budget, monthly forecasting, and phasing of spend

Own annual promo/shopper activations plans and ensure desired market share impact

Responsible for all categories and corresponding brands across all trade channels (Mass, Pharmacy, Digital Commerce)

Basic Qualifications

7+ years’ experience in FMCG in consumer marketing/shopper marketing position, including managing shopper/trade marketing campaigns

Minimum 5 years’ experience in FMCG industry within shopper marketing or marketing function; sales experience an added advantage

Good understanding of complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within constraints

Excellent presentation and communication skills to work with departments and internal/external personnel across teams and business lines

Knowledge and experience in delivering best-in-class execution within retail and pharmacy environment, leveraging HCP/Expert

Strategic and entrepreneurial mindset; strong analytical skills; tenacity to think creatively to drive results in fast-paced environment

Field sales experience an advantage

Preferred Qualifications

Bachelor’s/Master’s in Business or equivalent qualification

Excellent presentation, communication, and influencing skills; able to work effectively in cross-functional teams

Strategic, creative, and analytical thinker with strong commercial and financial understanding; able to analyze data and problem solve

Strong project management skills and ability to proactively identify business opportunities and prioritize initiatives

How to Apply

For more information and job application details, see; Haleon SSA OH Shopper Marketing Manager Jobs in Kenya

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