GlaxoSmithKline Plc Digital Activation Manager Jobs in Kenya

GlaxoSmithKline Plc Digital Activation Manager Jobs in Kenya

Job Purpose

  • Act as the subject matter expert for channels to build the internal capabilities and by establishing the channel activation strategy and execution and optimize utilization of the digital channel.

  • Enable the strategic use of multichannel measurement and analytics to derive actionable insights about customer experience, end-user engagement, channel optimization and content performance.

  • Enhance the business’s multichannel capability by translating data insights into business actions for non-technical audiences.

    Key Responsibilities / Accountability

    Channel Activation

  • Implementation of Integrate campaign across channels to create a seamless digital customer engagement.

  • Activate available content on existing/new channels to increase engage with customers.

  • Responsible for maintaining the global standards, design/style guides, business processes for all channels.

  • Responsible for end to end Channel activation example webinar, emails, veeva engage, website.

  • Work across brands to support execution of digital activities Use and continuously improve GSK channel/platform templates to create/modify content Responsible for digital content copy approval process

    Sales Force Engagement

  • Advise the sales team on appropriate digital content to use during customer engagement in execution of campaigns.

  • Partner with the
    sales team to drive digital channel effectiveness in customer engagement.

  • Oversight of the Sales force follow up plans after webinars Facilitate sales team digital training to the new joiner and digital platforms- ensure proper use of channels Provide regular channel analytics to sales team to support in execution of digital campaigns

    Key Behavioural Competencies/Leadership Expectations

  • Set direction & inspire

  • Work across boundaries

  • Release energy

  • Develop capability & talent

  • Drive performance

  • Live our values

    Specialized Knowledge

  • Leadership

  • Communication Skills

  • Multi Channel Marketing

  • Pharmaceutical Marketing

  • Innovation

  • Commercial Experience

  • Project Management

    How to Apply

    For more information and job application details, see; GlaxoSmithKline Plc Digital Activation Manager Jobs in Kenya

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