Girl Effect Creative Lead Consultant Jobs in Kenya

Girl Effect Creative Lead Consultant Jobs in Kenya

Who We Are

Girl Effect is an international non-profit that builds media that girls want, trust, and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa, and Asia make choices and changes in their lives.

We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl.”

Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning, and her livelihood.

Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.

That’s the Girl Effect.

Background

With the support of MSD for Mothers, Girl Effect will design, launch, and implement an 18-month project to develop new digital product(s) that will help connect young women in Kenya to sexual and reproductive health services & products (oral contraception, IUDs, implants, consultations with gynaecologist and more).

Digital technologies have opened up new ways for women to access these products and services online. However, too many barriers still prevent young women from taking advantage of these options.

Girl Effect aims to bring together young women, service providers, and other key stakeholders to co-create and test these prototypes and products that will work with existing platforms to expand access to healthcare across Kenya. Through this work, we aim to raise new funding to take successful products to market at scale.

Context of the Role

Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination.

The process is also designed to equip girls with the skills and tools needed to sit at the table with donors, providers, and tech experts to build the tools and services they want.

We are looking for someone to lead the design and delivery of content, products, and branded experiences for adolescent girls and young women in Kenya while collaborating with a team of agencies, designers, content creators and influencers, technologists, experience designers, event managers and producers in Kenya’s ever-evolving media landscape to deliver a brand experience that young people in Kenya want, love and need. While this is currently a short-term contract, there is a possibility that this role could become a long-term role in the future.

The Scope of Work

As the Creative Lead, you will lead the creative team in delivering on the brand, content, and product requirements for the launch of the above-mentioned program in Kenya.

This includes but is not limited to working with the design agency to come up with the branding for the product(s) as well as for the brand campaign, being responsible for the strategy, content planning, and delivery of all creatives and content for the campaign, working with the team to define processes and come up with the content flows within the product(s), collaborating with and contracting influencers and other media partners as needed for the campaign, etc.

You’ll need to ensure the team uses the right processes and principles to produce great results. In this context, you will need to be able to move, sometimes rapidly, from detailed, hands-on interrogations of scripts or product features to high-level discussions on the strategic direction of our work.

You will be a mediator and translator: translating complex human behaviours into blueprints for viable products and ideas, ensuring the proper channels, formats, and creative concepts are used.

Your Responsibilities:

Working closely with the brand development agency, the Program Lead, and the Content Director, develop a strategy and campaign concept for the program launch in Kenya.

Figure out a suitable production model, timelines, and content plan to deliver the campaign and the right product mix on budget and time.

Collaborate with the creative team (individuals and/or agencies)to develop innovative new ideas, content, and creatives for the campaign and the

product(s).

Work with the team to ensure that engaging, strategically relevant, on-brand content is regularly being developed and delivered across all the decided touchpoints - mass and social media, communities, offline integrations, chatbot, etc. - for the campaign's duration.

Oversee brand, content, and product creation process - working with in-house and outsourced technical experts and creators to build the brand, create scripts, casting ideas, frameworks, and treatment designs.

Manage relationships with external content creators and producers

Actively problem-solving and fire-fighting on production timelines, conflicting priorities, and external factors - ensuring Girl Effect processes are followed and streamlined.

Work closely with our safeguarding team to ensure safeguarding measures and youth participation efforts are integrated into the production process and/or the product campaign.

Work closely with the Marketing (Audience Acquisition) team to build the campaign launch plan and marketing strategy. Continuously monitor the campaign data with their support and ensure that the campaign and content are optimized for driving the program's objectives.

Ensure the entire production process is done in a way that all stakeholders are sighted and that delivery pressure is minimized.

Who You Are

Skills and expertise:

Minimum 8-10 years of experience in Creative Strategy/Direction and/or Video Production
Digital content production is essential to have.

5+ years of experience directly managing members of creative teams, helping them bring concepts to life, refining and evolving them

Strong interest and knowledge about content and trends across digital, movies, TV, series, short and long-form content

An excellent portfolio that demonstrates deep integrated thinking and strong brand-building capabilities, with an emphasis on video content

Ability to interact meaningfully with people of diverse backgrounds, personalities, and expertise (e.g., subject matter expert in Kenya and creative executive in Mumbai and legal department in London), backed by data when possible

Strong working relationships within the Kenya creative community

Should be excited by technology and exploring content through products like chatbots, communities, blogs, etc.

Ability to juggle multiple projects efficiently in a fast-paced environment while delivering outstanding results

Requirements:

An inspiring leader

A creator

A creative and flexible thinker

A relentlessly curious explorer and data-geek

A collaborator and communicator

A cheerleader for the power of digital technologies

A natural empath who never forgets human needs and desires

A strategic thinker

A tech enthusiast and digital native

Reporting

The consultant will report to Girl Effect’s Content Director Africa.

Expected Commitment

The assignment is expected to take approximately five months.

The consultant will be expected to spend up to 24 hours or 3 days a week on this project.

The consultant's assignment period starts in July 2023 and ends in December 2023

Location

The consultant will be based in Kenya and must be conducive to working with teams in Tanzania, Ethiopia, the UK, the USA, South Africa and India.

Proposal Submission

Your proposal, should you be interested (Max 5 pages), should cover

Your understanding of the brief and why you feel you are well-placed to advise us on this
Credential/Profile/CV

Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.

**Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.

Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.

All applicable taxes should be quoted separately;

How to Apply

To apply for this opportunity, please submit your proposal by email with the subject line Creative Lead Consultant to suppliers@girleffect.org by June 12th 2023, 5 PM EAT.

Find jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!