Getasew Ayalew Import Export Senior Marketing Research Officer Jobs in Ethiopia

Getasew Ayalew Import Export Senior Marketing Research Officer Jobs in Ethiopia

Purpose of the Job

  • To support the smooth and secure Import and Export MARKETING & SALES functioning of GIG’s operations by (I) leading effective market & sales strategy, frameworks, policies, procedures and solution development mechanism, (II) determining the demand for products and services offered by GIG and its competitors, (III) identifying potential customers and develop pricing strategies with the goal of maximizing the company's profits or share of the market while ensuring the company's customers are satisfied. (IV) Overseeing product Branding and development or monitor trends that indicate the need for new products and services.

    Key Result Areas

  • Market Research Strategic Management

  • Market Solution Delivery

  • Market Research Strategic Execution

    Main Duties and Responsibilities

  • Develop an in-depth knowledge of GIG’s core products via successful completion of required Import and Export marketing training program, and utilize this knowledge to successfully lead Sales Support operations.

  • Develop pricing Import and Export strategies, balancing firm objectives and customer satisfaction.

  • Identify, develop, and evaluate marketing and brand strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.

  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

  • Formulate, direct and coordinate marketing and sales activities and policies to promote products and services.

  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

  • Negotiate contracts with vendors
    and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

  • Consult with product development personnel on product specifications such as design, colour, and packaging.

  • Compile lists describing product or service offerings.

  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, and analysing business developments and monitoring market trends.

  • Select products and accessories to be displayed at trade or special production shows.

  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

  • Initiate market research studies and analyse their findings.

  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

  • Conduct economic and commercial surveys to identify potential markets for products and services.

    Job Requirements

    Qualification and Experience

  • Master’s degree in: Business, Marketing or related fields with four (4) years of demonstrated experience in import and export


  • Bachelor’s degree in: Business, Marketing or related fields with six (6) years of demonstrated experience in import and export

    How to Apply

  • Interested and qualified applicant should apply through the email below


  • Make the subject line of your email "Senior Marketing Research Officer "

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