FMCG Industry - Sales and Trade Marketing Manager - Jobs in Kenya

FMCG Industry - Sales and Trade Marketing Manager - Jobs in Kenya

Our Client in the FMCG Industry seeks to recruit a Sales and Trade Marketing Manager.


  • Nairobi, Kenya

    Role Purpose
  • Ensures consistent, profitable growth in sales revenues in the Key accounts (selected
  • Modern Trade and Horeca Customers) and Resellers (where applicable).
  • Identifies objectives, strategies and action plans to improve short- and long-term sales and earnings.
  • Deliver sales targets (budgets) for the Key Accounts segment and Resellers, which should be met within the planed expenditure budget.
  • Overseeing Sales and Trade Marketing activities in the Up-Country region.

    Job Functions:
  • Distribution, Sales

  • FMCG (Fast Moving Consumer Goods Sector)

  • Prospect for sales within the off trade segments
  • Maintain and grow sales in Key accounts and Resellers.
  • Meet sales Quotas – budgets as agreed.
  • Acquire a thorough understanding of key customer needs and requirements
  • Ensure products and services are delivered to customers in a timely manner including resolving any issues or complaints faced by customers.
  • Ensure collection of debts and keeping the credit sales within then agreed on terms.
  • Work closely with the Country Sales and Distribution Manager to manage the stockists.
  • Including planning, forecasting, and setting of targets and evaluating the performance.
  • Building sustainable relationship with our Key partners in the channel to ensure business growth.
  • Work closely with the Resellers teams and in the regions to develop the business by ensuring optimum listing, offering sales support and coaching to trading partners.
  • In liaison with Marketing Manager, oversee trade marketing activities in up country region to grow brand presence. This includes brand activations, merchandising and POS placement
  • Prospect in other channels away from the traditional retail market.
  • Monitors competition
    by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
  • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
  • Management of external resources at our disposal.
  • Any other task as signed from time to time.

  • Bachelor’s degree and five years of experience in distribution and sales of FMCG.
    Computer experience (Office suite- Excel, Word, PowerPoint, Outlook).
  • Previous experience in Account Management or Territory Sales and display an attitude that is key to success.
  • Strong account management and relationship building skills.
  • Experience of managing major national accounts at head office level.
  • Disciplined time management and ability to work under pressure without supervision.
  • Excellent proposal writing, project management and analytical skills.
  • Excellent team working and team developing ability.

    To Apply:
  • Applicants who meet the requirements stated above should send their applications and detailed CVs with a day – time telephone number to the email address: with Sales & Trade Marketing Manager on the Subject line.
  • Candidates should indicate their Current & Expected Salaries.
  • Apply by 20th April 2019
  • For more information and job application details, see; FMCG Industry - Sales and Trade Marketing Manager - Jobs in Kenya

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