Fieldforce Solutions Limited Marketing Manager – Agent Network & Affiliate Operations Jobs in Kenya
Fieldforce Solutions Limited Marketing Manager – Agent Network & Affiliate Operations Jobs in Kenya;We are seeking an experienced and performance‑driven Marketing Manager – Agent Network & Affiliate Operations to lead the development and optimisation of our agent and affiliate acquisition channels. The role will focus on agent recruitment, referral strategy, community activation, campaign execution, market intelligence and performance optimisation.
Key Responsibilities
Identify, recruit and onboard high‑potential agents, sub‑agents and community promoters across Kenya.
Build and manage scalable offline and online agent referral structures.
Develop and maintain strong relationships with key agents and regional promoters.
Drive sustained user acquisition and deposits through the agent network.
Design and implement agent‑based acquisition strategies aligned with company growth targets.
Manage performance‑based incentive structures for agents and referral partners.
Monitor agent productivity and optimise commission models to improve ROI.
Identify seed users, influencers and social connectors capable of expanding player communities.
Support agents in growing local player groups through WhatsApp, Telegram and offline engagement.
Activate local micro‑communities to increase retention and betting frequency.
Track market and industry agent strategies, commission structures and promotional trends.
Provide insights on market developments and recommend localised acquisition tactics.
Collaborate with Digital Marketing, Retention and Customer Support teams to
support agent‑led campaigns.
Launch targeted acquisition campaigns through agent channels and support promotional rollouts.
Track agent KPIs including acquisition volume, deposit conversion, retention and revenue impact.
Prepare weekly and monthly performance reports.
Analyse performance and recommend improvements to optimise agent productivity.
Qualifications & Requirements
Minimum 3 years’ experience in the betting, gaming or casino industry in Kenya.
Prior experience with established betting or gaming platforms strongly preferred.
Proven experience managing agent‑based acquisition or affiliate referral structures.
Demonstrated success in recruiting and managing agents, sub‑agents or community promoters.
Existing network of agents, influencers or gaming/betting community connectors is an advantage.
Strong understanding of Kenya’s online gaming and betting customer behaviour and acquisition channels.
Familiarity with WhatsApp‑based agent promotion ecosystems.
Experience with both online and offline player acquisition channels.
Ability to manage commission‑based growth models.
Strong analytical skills to evaluate acquisition performance and optimise productivity.
Excellent relationship‑building skills with agents and community leaders.
Ability to motivate decentralised acquisition teams.
Experience coordinating with cross‑functional teams including Retention and Customer Service.
Bachelor’s degree in Marketing, Business Administration, Communications or related field preferred.
How to Apply
Interested and qualified candidates should forward their CV to: jobs@ffsolutions.co.ke using the position as subject of email.
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