Family Bank Ltd Product Manager - Liabilities Jobs in Kenya
Family Bank Ltd Product Manager - Liabilities Jobs in Kenya; Responsible for strategic development, management, optimization, and commercialization of the bank’s liabilities product portfolio including deposits, transactional accounts, savings solutions, term deposits, and structured liability products.
Drive deposit growth, funding diversification, product competitiveness, customer value proposition, and profitability while ensuring compliance, operational efficiency, and digital enablement in support of the bank’s transition to Tier‑1 status.
Strengthen the bank’s funding base, reduce cost of funds, improve liquidity position, enhance competitive positioning, and enable sustainable balance sheet growth.
Key Responsibilities
Product Strategy & Portfolio Leadership
Develop and execute liability product strategies aligned to funding, liquidity, and growth objectives.
Manage full product lifecycle from concept to launch, enhancement, and rationalization.
Design segment‑specific deposit propositions for Retail, SME, Commercial, and Corporate markets.
Identify market opportunities for innovative deposit solutions.
Deposit Growth & Commercial Performance
Drive growth in deposit volumes, mix quality, and cost of funds optimization.
Develop pricing strategies and interest rate structures aligned to market dynamics.
Monitor portfolio performance and recommend tactical interventions.
Partner with business units to achieve deposit mobilization targets.
Innovation & Digital Enablement
Design digitally enabled deposit products and onboarding journeys.
Collaborate with Technology and Digital teams to enhance product accessibility.
Support automation of account opening, servicing, and cross‑selling journeys.
Develop ecosystem‑linked deposit solutions.
Market Intelligence & Competitive Positioning
Conduct competitor benchmarking and market research.
Monitor trends in funding markets and customer preferences.
Recommend enhancements to maintain product competitiveness.
Governance, Risk & Compliance
Ensure product structures comply with regulatory requirements and internal policies.
Maintain up‑to‑date product documentation and pricing frameworks.
Support product approval processes and governance committees.
Monitor compliance and audit findings relating to liability products.
Stakeholder Collaboration
Work
closely with Treasury, Finance, Risk, Operations, Technology, Sales, and other relevant teams.
Provide technical support and training to business teams.
Support marketing initiatives and product campaigns.
Performance Analytics & Reporting
Develop dashboards tracking product uptake, profitability, and mix.
Monitor funding concentration, deposit stability, and behavioral trends.
Provide insights into decision‑making and strategy refinement.
Academic & Professional Qualifications
Bachelor’s degree in Finance, Economics, Banking, Business, Statistics, or related field.
Master’s degree in MBA, Finance, or Strategy is an added advantage.
Professional certifications such as CPA, ACCA, CFA, ACT, or equivalent are desirable.
Professional banking qualification (AKIB or equivalent) is an added advantage.
Certification in Product Management or Digital Banking is desirable.
Experience Requirements
Minimum 7–10 years banking experience.
At least 4–5 years’ experience in liabilities product management, treasury, deposits, or funding.
Proven experience managing deposit products or funding portfolios.
Exposure to multi‑segment banking environments (Retail, SME, Corporate).
Demonstrated experience launching or optimizing liability products.
Experience with digital banking channels preferred.
Competencies & Attributes
Commercially driven and performance‑oriented.
Strong in analytics and financial interpretation.
Digitally aware and innovation‑focused.
Detail‑oriented and disciplined.
Collaborative and influential.
Execution‑focused.
How to Apply
For more information and job application details, see; Family Bank Ltd Product Manager - Liabilities Jobs in Kenya
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