Family Bank Ltd General Manager Jobs in Kenya
Family Bank Ltd General Manager Jobs in Kenya;The General Manager Bancassurance will provide end‑to‑end leadership of Family Bank’s Bancassurance Intermediary distribution business, turning customer relationships, channels, data, partnerships and digital capabilities into a compelling insurance proposition. The role will own the commercial agenda while ensuring growth is supported by strong governance, customer protection, regulatory compliance, operational discipline and high‑quality service.
Key Responsibilities
Strategy, Growth & Business Development
Develop and execute bancassurance strategy and annual business plan aligned to Bank priorities.
Translate market and customer insights into clear growth priorities by segment, product, channel and geography.
Build balanced growth across Life, General and Medical insurance.
Set and cascade sales, activation, conversion, retention and profitability targets.
Identify new distribution opportunities across branches, RMs, digital, contact centres and partnerships.
Customer Proposition & Product Development
Identify customer protection needs and product gaps.
Work with partners to develop simple, relevant and competitive propositions.
Champion customer journeys that make insurance easy to discover, purchase, renew and service.
Promote contextual and embedded insurance linked to lending, cards, payments, travel, assets and business activities.
P&L, Revenue & Performance Management
Own bancassurance P&L and deliver premium, commission, revenue and cost objectives.
Drive disciplined performance management through dashboards and analytics.
Monitor commission structures, partner economics and product/channel profitability.
Prepare periodic performance reports and insights for governance forums.
Insurance Partner & Ecosystem Management
Own senior relationships with strategic insurance partners.
Establish governance of SLAs, binders, service standards and escalation mechanisms.
Lead partner negotiations and performance reviews.
Build ecosystem of insurers, technology providers and partners to strengthen distribution.
Engage IRA, CBK and AKI on matters affecting bancassurance.
Digital, Data & Analytics
Lead transition to integrated omnichannel and digital journeys.
Integrate bancassurance systems with Bank platforms.
Use data to identify propensity and event‑based opportunities.
Champion automation, straight‑through processing and digital documentation.
Distribution & Sales Excellence
Design effective sales and distribution structure with clear accountability.
Build branch and RM capability to identify and distribute insurance products.
Strengthen lead management, activation, conversion and renewal processes.
Drive consistent service turnaround times and
SLA adherence.
Marketing, Brand & Customer Engagement
Develop integrated marketing and retention campaigns.
Increase product and brand visibility across channels.
Personalize campaigns to improve conversion and retention.
Ensure customer communication is accurate, transparent and compliant.
Governance, Risk, Compliance & Controls
Ensure operations comply with Insurance Act, Bancassurance Regulations and Bank policies.
Maintain controls over KYC/AML, consent, documentation, premium collection and complaints.
Ensure customers are informed of insurer responsibilities.
Maintain audit readiness, incident management and regulatory reporting.
Manage operational, conduct, reputational and partner risks.
People & Leadership
Lead and develop a high‑performing bancassurance team.
Build succession and bench strength.
Establish performance culture based on ethical selling and accountability.
Partner with HR on recruitment, incentives and talent management.
Operational Excellence
Strengthen end‑to‑end processes from lead generation to claims escalation.
Eliminate manual bottlenecks and control weaknesses.
Monitor service TATs and implement corrective actions.
Maintain accurate records and management information.
Qualifications & Experience
Bachelor’s degree in Business, Insurance, Finance, Economics, Actuarial Science or related field.
Registration with IRA as Principal Officer (or eligibility to obtain).
Professional insurance qualification/certification desirable.
Master’s degree in Business or relevant field an advantage.
Minimum 10 years’ experience in insurance, bancassurance or related financial services, including 5 years in senior leadership.
Experience managing revenue targets, sales and operational teams of 15+ and insurance P&L accountability.
Strong understanding of banking operations, risk management, controls and regulatory requirements.
Evidence of delivering measurable growth through channels, partnerships, product development or digital transformation.
How to apply
For more information and job application details, see; Family Bank Ltd General Manager Jobs in Kenya
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