Fairtrade Africa Commercial Manager Jobs in Kenya

Fairtrade Africa Commercial Manager Jobs in Kenya

About Us

Fairtrade Africa (FTA) is the umbrella network organization representing Fairtrade certified producers and workers in Africa. It has four (4) regional networks – Eastern Africa; Southern Africa; West Africa; and Middle East and North Africa.

Established in 2005, FTA aims to effectively represent producers and workers within the International Fairtrade System and provide services to them that contribute to the improvement of their livelihoods. The FTA Board directs policy and strategic development of the organization.

Fairtrade Africa Purpose:

To improve the socio-economic conditions of African producers through increased access to better trading conditions.

About the Job

To plan, coordinate and implement market access and penetration strategies, offer advocacy and resource mobilization support, implement awareness campaigning and interface with various governmental and global stakeholders for all Fairtrade products. To optimize sales channels for producer commodities under Fairtrade terms whilst increasing volume and producer impact in the medium and long term.

Duties & Responsibilities

Market Access Management:

• Develop and implement sales enablement strategies to support the increase of Fairtrade uptake and sales. This includes international and regional markets.

• Identify and pursue new channels and opportunities to expand the partner base, market access, and market presence.

• Map out on a continuous basis all producer market opportunities for Fairtrade products, keeping Fairtrade producers up to date with market intelligence and opportunities.

• Provide support during resource mobilization project proposal writing opportunities.

• Develop monthly, quarterly & annual business reports and analysis,

• Budget Management. Optimize the budget with smart spending. Track, control, and evaluate all spending.

Key Account & Stakeholder Management

• Build and maintain strong relationships with key partners and stakeholders to drive business development initiatives.

• Collaborate with programme teams to understand and offer business capacity support to producers

• Represent Fairtrade Africa at buyer meetings within the Fairtrade network, attending relevant conferences
as required.

• Product profiling for different market segments

Customer / Trade Marketing:

• Develop customer marketing plans aligned to the commercial strategy.

• Collaborate with the Marketing Manager to execute consumer communication and awareness campaigns.

• Collaborate with the Marketing Manager to develop marketing collateral, sales tools, and resources to support sales efforts.

• Facilitate and coordinate trade fairs and buyers’ field visits.

Supply Chain Management:

• Understand the Fairtrade standards and value proposition in the supply chain.

• Map the various value chains and actors in the region.

• Provide timely product supply options for new opportunities.

• Forecast product demand against supply in conjunction with programmes team

Key Perfromance Indicators

• Increase in Fairtrade sales on Fairtrade terms

• New Fairtrade products in the market

• Partners Pipeline growth.


• A Bachelor’s degree in Business Management or a related field.

Professional Qualifications:

• Project management will be an added advantage

Experience and Knowledge:

• At least 5 years’ experience of sale portfolio management

• Experience in business development strategy development and execution.

• Key account and stakeholders’ relationship management experience

• FMCG experience is an added advantage.

• Experience in working in a matrix organization

Skills and competencies:

• Demonstrated financial and project management skills

• Strong conceptual and negotiation skills

• Sales and marketing effectiveness

How to Apply

For more information and job application details, see; Fairtrade Africa Commercial Manager Jobs in Kenya

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