Equity Bank Kenya Marketing Manager – Youth & Creative Economy Jobs
Job Purpose
To drive the growth, relevance, and adoption of Equity Bank's youth and creative economy proposition by understanding customer lifestyles, aspirations, behaviors, and financial needs, and translating these insights into impactful marketing, partnership, customer engagement, and digital adoption strategies.
The role focuses on customer acquisition, digital banking growth, ecosystem partnerships, customer experience enhancement, and sustainable portfolio growth.
Key Responsibilities
Customer & Market Insights
Engage directly with young customers, creators, and frontline teams to understand customer needs, aspirations, and financial behaviors.
Develop differentiated strategies for various youth segments, including students, salaried professionals, entrepreneurs, and creatives.
Monitor market trends, industry developments, and competitor activities to identify opportunities for engagement and growth.
Marketing & Campaign Management
Develop and execute integrated marketing campaigns across digital platforms, social media, events, campuses, branches, creators, and community spaces.
Create clear campaign messages with measurable objectives and outcomes.
Develop agency briefs and oversee campaign execution.
Translate product features and technical information into customer-friendly communication.
Measure campaign performance and optimize marketing investments based on results.
Digital Banking Adoption
Collaborate with Digital and Product teams to promote adoption of Equity's digital banking platforms.
Design customer engagement journeys that encourage active usage of digital channels.
Ensure customer support teams and branches are prepared for new product launches.
Identify customer experience challenges and coordinate improvements.
Partnership Development
Build partnerships with universities, TVET institutions, youth organizations, creative industry associations, event organizers, and digital platforms.
Define partnership objectives, deliverables, budgets, and performance measures.
Manage relationships with creators, influencers, ambassadors, and ecosystem partners.
Creative Economy Development
Analyze financial challenges affecting creative industry professionals and entrepreneurs.
Collaborate with product teams to create solutions addressing income management, payments, savings, business growth, and access to finance.
Develop financial education and business growth content tailored to creative industry audiences.
Lead Management & Customer Conversion
Ensure all leads are captured accurately and managed in compliance with customer privacy requirements.
Coordinate follow-up processes with sales teams, branches, and contact center teams.
Monitor conversion performance and address customer drop-off
points.
Utilize CRM, automation, and AI tools to improve lead management and customer engagement.
Project Execution & Performance Management
Manage campaigns and projects from concept to implementation and evaluation.
Coordinate approvals, procurement processes, agencies, and stakeholders.
Monitor budgets and ensure efficient utilization of resources.
Maintain ethical marketing standards and responsible customer data management practices.
Education and Experience
Degree in Marketing, Business, Communications, or a related field.
CIM, MSK certification, postgraduate qualification, or Master's Degree will be an added advantage.
At least 6 years of marketing experience.
Minimum 2 years leading campaigns, agency engagements, or cross-functional projects.
Demonstrated success engaging youth audiences, creators, digital-first consumers, or small businesses.
Experience managing integrated marketing campaigns, partnerships, and budgets.
Experience in fintech, telecommunications, media, consumer technology, or banking is an added advantage.
Key Skills and Competencies
Youth and Creative Economy Market Intelligence
Strategic Marketing and Campaign Management
Digital Marketing, CRM, and Customer Analytics
Brand Management and Content Development
Marketing Performance Measurement and ROI Analysis
Strategic Thinking and Commercial Acumen
Stakeholder Management and Collaboration
Innovation and Creative Problem-Solving
Execution Excellence and Accountability
Communication, Influence, and Negotiation Skills
Ideal Candidate Profile
Strong understanding of youth markets, digital culture, and the creative economy.
Skilled at turning customer insights into business growth opportunities.
Experienced in developing partnerships and ecosystem engagement programs.
Data-driven marketer with strong commercial awareness.
Able to manage multiple stakeholders while delivering measurable business outcomes.
How to apply
For more information and job application details, see; Equity Bank Kenya Marketing Manager – Youth & Creative Economy Jobs
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