Equity Bank Kenya EBKL: Business Development Manager – Youth Banking Jobs
Role Purpose
The Manager, Youth Ecosystem Partnerships will lead the development and management of strategic partnerships that expand the Bank's reach and strengthen its position within the youth market.
The role is responsible for building a sustainable youth ecosystem across educational institutions, employers, technology hubs, creative industries, fintechs and other strategic partners.
The position drives customer acquisition, digital banking adoption, financial literacy, entrepreneurship and financial inclusion initiatives that support long-term business growth.
Key Responsibilities
Strategic Partnership Development
Develop and execute the Bank's youth ecosystem partnership strategy.
Identify and secure partnerships with universities, TVET institutions, employers, technology hubs, youth organizations, fintechs and development partners.
Partnership Portfolio Management
Build and manage a portfolio of strategic partnerships aligned with youth banking objectives and commercial priorities.
Maintain long-term relationships that support customer acquisition and business growth.
Partnership Commercialisation
Convert strategic partnerships into measurable business opportunities.
Drive customer acquisition, deposit mobilization, digital onboarding, lending and revenue generation through partnership channels.
Digital Ecosystem Integration
Promote digital banking adoption through campus onboarding initiatives, embedded finance solutions and Wallet-as-a-Service partnerships.
Expand access to and usage of the Bank's digital channels.
Campus Banking and Youth Engagement
Lead student acquisition campaigns, campus banking programmes and youth-focused events.
Coordinate internship engagement programmes and back-to-school initiatives.
Strengthen the Bank's visibility and attractiveness among young customers.
Creative Economy and Gig Ecosystem Development
Develop partnerships within the creative, entertainment, sports and gig economy sectors.
Collaborate with the Creative Economy team to convert ecosystem opportunities into banking relationships.
Financial Literacy and Entrepreneurship Development
Drive financial literacy, entrepreneurship and digital learning programmes for young people.
Promote financial inclusion and support youth access to savings, transactional and lending solutions.
Brand Positioning and Market Engagement
Work closely with Marketing and Communications teams to execute youth-focused engagement strategies.
Strengthen brand relevance, customer engagement and market positioning.
Partnership Governance and Commercial Management
Structure and manage partnership agreements, MoUs and commercial arrangements.
Work with Legal, Risk
and Compliance teams to ensure proper governance and compliance.
Partnership Performance and Value Realisation
Develop partnership performance frameworks and measurable KPIs.
Monitor customer acquisition, activation, deposits, revenues and return on investment.
Assess and report partnership effectiveness and commercial impact.
Qualifications
Applicants should possess:
A Bachelor's Degree in Marketing, Business Management, Finance, Commerce or a related field.
Relevant professional qualification(s) in banking or financial services.
Preferred Qualifications
Master's Degree in Business Management, Finance, Commerce, Marketing or a related field.
Membership in a recognized professional body relevant to banking, financial services or insurance.
Experience Requirements
Five (5) to eight (8) years of experience in business development, partnership management, institutional banking, fintech or youth and education programmes.
Exposure to the creative economy or gig economy is an added advantage.
Experience in partnership negotiation, ecosystem development and commercial strategy execution.
Experience with embedded finance, APIs and digital ecosystem models.
Experience delivering programmes, campaigns and stakeholder engagement initiatives.
Strong understanding of youth markets, education ecosystems, creative industries and gig economy trends.
Key Technical Skills and Leadership Competencies
Strategic partnership development and commercial negotiation.
Partnership governance and relationship management.
Embedded finance, Wallet-as-a-Service and digital onboarding expertise.
Partnership performance monitoring and ROI analysis.
Programme, event and campaign management.
Stakeholder management and influencing skills.
Entrepreneurial and relationship-driven leadership.
Strong results orientation and business growth focus.
How to apply
For more information and job application details, see; Equity Bank Kenya EBKL: Business Development Manager – Youth Banking Jobs
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