Equity Bank Kenya EBKL: Business Development Manager/ Specialist – Creative Economy Jobs
Role Purpose
The Manager, Creative Economy will lead the growth and commercial development of the Creative Economy segment by translating the Bank's strategy into scalable business opportunities, innovative financial solutions and strategic partnerships.
The role focuses on positioning the Bank as the preferred financial partner for creators, artists, athletes, gig workers and digital entrepreneurs.
The position drives customer acquisition, ecosystem development, portfolio growth and revenue generation through partnerships, sector-specific propositions, digital onboarding models and inclusive financing solutions.
Key Responsibilities
Creative Economy Proposition Development
Translate the Creative Economy Strategy into differentiated banking propositions, product bundles and customer journeys for creators, artists, athletes and digital entrepreneurs.
Drive customer acquisition, activation and revenue growth through tailored solutions.
Strategic Partnerships and Ecosystem Development
Identify, secure and manage strategic partnerships with creative industry stakeholders, gig platforms, sports organizations, studios, hubs and sector associations.
Deliver measurable partnership value, referrals and commercial returns.
Creative Community and Centre Activation
Drive activation of Equity Creative Centres and youth clubs through structured programmes, showcases and events.
Promote community engagement, customer acquisition and business development activities.
Digital Customer Acquisition and Onboarding
Expand creator and gig worker acquisition through aggregators, embedded finance solutions and Wallet-as-a-Service models.
Collaborate with Digital Banking and Innovation teams to increase onboarding and transaction growth.
Creative Economy Financing Innovation
Work with Credit, Risk and Innovation teams to develop financing products for creators and gig workers.
Support development of alternative credit scoring models and financing solutions.
Drive financing uptake and portfolio growth.
Customer Conversion and Relationship Growth
Establish customer qualification and referral processes.
Support lead conversion, customer retention and portfolio expansion.
Marketing and Market Positioning
Lead sector-focused campaigns and strategic engagement activities.
Collaborate with Marketing and Communications teams to strengthen market positioning.
Drive customer acquisition, engagement and return on marketing investments.
Revenue and Commercial Performance
Drive commercial sustainability across creative
economy initiatives.
Monitor customer value, transaction growth, income generation and ecosystem returns.
Partnership Governance and Performance Monitoring
Develop partnership frameworks, performance targets and commercial agreements.
Monitor partnership productivity, contribution and commercial outcomes.
Track and report portfolio performance, ecosystem growth and financing opportunities.
Qualifications
Applicants should possess:
A Bachelor's Degree in a relevant field.
Experience Requirements
Five (5) to eight (8) years of experience in business development, partnerships or ecosystem building.
Experience within creative industries, media, sports, fintech or banking sectors.
Banking industry experience is an added advantage.
Experience developing partnerships, commercial strategies and ecosystem initiatives.
Understanding of creator and gig economy business models and funding requirements.
Experience in programme management, community engagement and campaign execution.
Knowledge of digital onboarding, embedded finance and API-driven business models.
Key Technical Skills and Leadership Competencies
Strong understanding of the creative economy, including music, film, fashion, sports and digital content sectors.
Ability to develop propositions and product solutions for creators and gig workers.
Knowledge of digital customer onboarding and embedded payment solutions.
Understanding of creator income patterns and alternative credit assessment approaches.
Strong community-building, storytelling and market-positioning capabilities.
Innovative, entrepreneurial and collaborative leadership style.
Strong partnership development and negotiation skills.
Commercial acumen and revenue growth orientation.
How to apply
For more information and job application details, see; Equity Bank Kenya EBKL: Business Development Manager/ Specialist – Creative Economy Jobs
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