East Africa Adventure Tours and Safaris Digital Marketer Job in Nairobi, Kenya
East Africa Adventure Tours and Safaris Digital Marketer Job in Nairobi, Kenya Job Title
: Digital MarketerLocation
: 35k – 45k
Our Client East Africa Adventure Tours and Safaris is an established Tour Operator in Kenya with over 10 years’ experience.
They thrive to provide you with the best possible African safari packages that are fully tailored to your specific requirements.
They are currently looking for a Digital Marketer who will be tasked with coordinating all social media activities.Responsibilities Plan and manage social media platforms.
Generate digital content (blog posts, whitepapers, guides, case studies, and videos)
Plan, manage and control the internal communication within the company related to the brand.
Manage and update the company’s websites and keep them up to date with Search Engines benchmarks.
Evaluate important metrics that affect the website traffic, service quotas, and target audience.
Design and oversee all aspects of digital marketing department including marketing database, email, and display advertising campaigns.
Plan and execute market research & competitor reviews
Planning publicity strategies and campaigns i.e. engaging influencers
Dealing with enquiries from the public, the press, and related organizations
Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits
Analyze the success of campaigns and the effectiveness of marketing channels
Keep up to date with online marketing trends and technologies affecting the real estate industry.
Continuously research new online tools and platforms to increase marketing efficiency and lead generation
Coordinate with advertising and media experts to improve marketing results.
Work with the team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.
Bachelor’s degree in Marketing or relevant field
Graphics design will be added advantage
Minimum 1-2 year of experience in digital marketing
Must be self-driven and takes initiative in giving marketing ideas
Must be assertive when it comes to looking for influencers
Hands on experience of marketing and analysis tools, social media and offline marketing skills
Experience with Google Analytics
Understanding of content/inbound marketing and lead nurturing
Excellent event and organizational skills
Excellent reporting skills and be able to adhere to deadlines
How to Apply:
Please only send your CV quoting the job title in the email subject (Digital Marketer – Tours & Travel) firstname.lastname@example.org before Thursday 21st November 2019.
Kindly indicate current/last salary on your CV.
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