Dynamic People Consulting Marketing Manager Jobs in Kenya
Dynamic People Consulting Marketing Manager Jobs in Kenya;A newly elevated, high‑ownership role reporting directly to the CEO. The Marketing Manager will set direction, lead execution, and build a department. Responsible for brand strategy, campaign planning, trade marketing, digital growth, consumer insights, and team building. Designed as the foundation for a future Chief Marketing Officer.
Key Responsibilities
Marketing Strategy & Planning
Develop and own annual marketing strategy aligned to revenue and growth goals.
Build quarterly plans with KPIs, budgets, and accountability.
Manage marketing budget with ROI discipline.
Act as central coordinator across digital, trade, and brand activities.
Brand Building & Positioning
Modernise and reposition legacy brands, especially flagship brand.
Build brand equity and emotional connection with Gen Z, young families, and middle class.
Ensure brand consistency across packaging, in‑store, digital, and activations.
Drive storytelling, brand voice, and go‑to‑market frameworks.
Campaign Management & Execution
Plan and execute integrated campaigns across digital, OOH, in‑store, and live activations.
Develop go‑to‑market plans for new launches.
Align campaigns with sales targets and channel priorities.
Manage agencies, suppliers, and partners.
Digital & Social Media
Own and grow digital/social strategy across Instagram, TikTok, Facebook, etc.
Drive measurable growth in reach, engagement, and awareness.
Collaborate with Creative Lead for high‑quality content.
Lead influencer and brand partnership strategies.
E‑Commerce & Direct‑to‑Consumer
Build brand presence on e‑commerce and delivery platforms.
Assess direct‑to‑consumer initiatives.
Trade Marketing & Channel Execution
Develop trade marketing materials and programmes.
Drive shelf presence, POS visibility, and in‑store activations.
Build promotions that convert at purchase.
Ensure brand dominance across outlets.
Consumer Insights & Market Intelligence
Lead consumer research and translate insights into decisions.
Monitor competitive landscape and emerging opportunities.
Use analytics to refine campaigns and performance.
Understand evolving consumer behaviour.
Regulatory & Advertising Compliance
Ensure compliance with KEBS standards and advertising regulations.
Apply care to communications targeting children.
Substantiate product certification claims.
Sustainability & ESG Narrative
Incorporate sustainability and responsible sourcing into storytelling.
Team Leadership & Department Building
Manage, coach, and develop Creative Lead and future team members.
Build department structure, systems, and capability.
Establish rhythms, briefing processes, and performance reviews.
Shape the future CMO role.
Success Metrics
First 6 Months: Strategy approved; flagship brand repositioning defined.
First 12 Months: Growth in digital engagement; major launch executed; department structure in place.
Qualifications & Experience
Education
Bachelor’s degree required; Marketing, Business Administration preferred.
MBA/postgraduate qualification is an advantage.
Experience
5–8 years’ progressive marketing experience.
FMCG, QSR, or fast‑moving consumer brand background.
Proven track record in brand building and campaign execution.
Kenya/East Africa market experience strongly preferred.
Technical Skills
Proficient in digital marketing platforms, social tools, and analytics dashboards.
Skilled in budget management, ROI tracking, and reporting.
Experience with agencies and external partners.
Proficient in Microsoft Office and Google Workspace.
Personal Attributes
Driven, ambitious, and execution‑focused.
High ownership mentality.
Creative and commercially sharp.
Confident, entrepreneurial, collaborative, and low ego.
How to apply
For more information and job application details, see; Dynamic People Consulting Marketing Manager Jobs in Kenya
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