Directline Assurance General Manager (Commercial / Sales) Job in Kenya

We are looking for a motivated and qualified professional to fill the position of General Manager – Commercial / Sales.

Overall Purpose of the Job: The General Manager – Commercial (Sales) is responsible for providing leadership and ensuring smooth running of the Sales Department.

Key Roles and Responsibilities


  • Manage sales/marketing budgets and ensure sales targets are met.
  • Ensure accurate preparation, and timely submission of sales and marketing reports to management and the Board.
  • In-charge of sales and marketing strategy
    In-charge of product innovation and development of new products.
  • Grow the business portfolio, oversee operation of marketing activities/programs, and development of marketing strategies in the company.
  • Periodically conduct external and internal business analysis to understand, and adapt to changing client needs
  • Implementing branding strategy to ensure Directline brand visibility.
  • Build and maintain strategic relationships with key stakeholders


  • Manage the Sales department and provide leadership to the team.
  • Align the operations of the marketing with appropriate technology to increase operational efficiency.
  • Prepare periodic reports for marketing/sales to the management and Board
    Implement marketing policies and ensure efficient administration.
  • Understanding the customers and their needs.

    Person Specifications

    Academic / Professional Qualifications:

  • University degree preferably in marketing or sales.
  • A Master’s degree in a related discipline will be an added advantage.
  • Possess professional qualification in Marketing with a minimum of diploma level.
  • Good progress in ACII or equivalent from a recognized Insurance Institute.


  • MUST have at least five (5) years’ experience in a busy sales or marketing department in a senior position preferably in
    the insurance or financial industry
  • Supervisory and leadership skills managing team/department performance and staff

    Skills and Attributes

  • Compelling communication – ability to convey information and ideas in a clear and focused manner
  • Business Savvy – demonstrated keen understating of business operations and levers (systems, processes, departments, functions) that drive profitable growth
  • Ability to initiate and maintain strategic relationships with stakeholders.
  • Possess leadership skill and ability to work with diverse teams
  • Knowledge of operations of insurance industry and its interface with the Insurance Regulatory Authority.
  • High level of integrity and honesty.
    Business strategy formulation and execution ability
  • Sound Analytical and IT relevant skills.
    Member of a professional marketing body

    Application Instructions

    If you qualify for the above advertised role, kindly send us a detailed CV and Application Letter clearly demonstrating your fit as per the roles & responsibilities and the person specifications (academic/professional qualifications, experience, skills & attributes) listed above.

    Applications that do not conform to the Application Instructions will not be considered.

    Kindly send your application documents to to reach us on or before 5.00pm 24th August, 2018.

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