Digital Marketing Specialist Jobs in Kenya

Digital Marketing Specialist Jobs in Kenya


About IRES:

  • We are a corporate training and research company; we build the capacity of people, processes and systems for organizational success and growth as well as nurturing a thriving ecosystem.

  • We do this through our four line of services; Data Analytics Solutions, Market and Social Research; Training and Development and Organizing Experiential Tours.

    Job Summary:

  • The Digital Marketing Specialist is responsible for developing and implementing strategies that promote a company or brand’s products.

  • You will manage various marketing channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our audience.

    Job Responsibilities:

    Our ideal candidate should:

  • Develop and execute a digital marketing strategy for IRES.

  • Design website banners and assist with web visuals

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.

  • S.E.O and moderate all user-generated content in line with the moderation policy for each community.

  • Design digital media campaigns aligned with business goals.

  • Create email-marketing campaigns to promote products or services.

  • Create database of emails for lead generation.

  • Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.

  • Maintain a strong online company voice through social media.

  • Suggest and implement direct marketing methods to increase profitability

  • Stay up-to-date with digital media developments (automating tools,
    Keyword Research and Trafficking marketing).

  • Searching for new marketing avenues.

  • Respond to and positively engage those who may contact the company via social media.

  • Other duties as assigned.

    Qualifications and Experience

  • Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.

  • At least 5 years’ Experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.

  • Email marketing and drip emails campaigns

  • Blogging

  • Content Development

  • Social Media Marketing

  • Online Paid Advertising

  • Prior experience in content marketing, content growth and SEO

  • Intermediate Graphic design

  • Intermediate WordPress and web development skills

  • Intermediate Video Editing, Animation and Photo Editing

  • Proficiency with website analytics tools (Google Analytics);

  • Knowledge in the area of Digital Advertising, buying and planning media;

  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising

  • Google Ads Certification required

    How to Apply:

  • Your application should be sent to

  • hr@indepthresearch.org to us on or before CoB Friday, 29th April 2022.

  • Quote the JOB TITLE on the subject of your email.


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