Digital Marketer Jobs in Nairobi, Kenya

Digital Marketer Jobs in Nairobi, Kenya

Job Title:
  • Digital Marketer
    Location:
  • Nairobi

    Job Brief:

    Our client is a distributor of alcoholic products. They seek to hire a Digital Marketer join their growing team to develop, implement, track and optimize their digital marketing campaigns across all digital channels.

    Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
    Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements
  • Degree in IT, Marketing or other related fields
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that
    engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

    How to Apply
  • Those interested and are immediately ready to take up the position should send their applications & detailed CV clearly indicating their expected remuneration, daytime telephone contacts and addresses of three referees.
  • Email your applications to jobs@kapari.co.ke
  • Applications should be done on or before Saturday 11th May, 2019.
  • Only the shortlisted candidates will be contacted.

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