Diageo Regional Spirits and RTC Development Manager Jobs in Kenya

The Diageo Sales vision is to become the best performing most trusted and respected Consumer Packaged Goods company in the world and in every market we operate. Our goal is to be ‘winning at the moment of choice’, winning big and beating the competition.

This along with putting the consumer at the heart of everything we do, will deliver sustained, mutual growth for our brands, categories, customers and partners. The Regional Spirits & RTC Development Manager role is critical in delivering this vision with specific focus to Spirits and Route to Consumer Development in the Kenyan market.

Diageo Regional Spirits and RTC Development Manager Jobs in Kenya


  • To drive spirits and route to consumer strategy across KBL value chain by building a world class route to consumer system.
  • To create advantaged Route to Consumer in all markets, focusing on sales force effectiveness, distributor management, advantaged trade terms, commercial plans and demand forecasting.
  • Ensure brilliant execution of our customer and consumer programmes and therefore transform Route to Consumer in order to establish this as an area of competitive advantage and a key enabler to the achievement of both our Marketing and Sales Strategy to deliver NSV and OP objectives.
  • To ensure we win in market, now and in the future, Diageo needs inspired, motivated and equipped commercial managers capable of exceeding the goals asked of them.
  • This is a commercial position aimed at building Spirits & RTC Development knowledge and awareness and adoration within the sales-forces as well as
    key stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.
  • Own, develop and drive the relationships and commercial agenda through influencing customers – this is a customer facing role.
  • Develop customer management capability
    Deliver breakthrough business performance through influencing and working with others
  • Identify and manage Spirits distribution (listing) opportunities as defined for the fiscal year.
  • Overarching role is to drive spirits strategy across KBL value chain.


  • A Bachelors degree in a relevant field
  • At least 5-8 years FMCG experience gained across commercial and other functions with a Strong track record in People Management & / or commercial roles within a consumer goods environment.
  • Well-developed commercial awareness and customer focus.
  • High cognitive ability, Deep Analytical and critical thinking skills
  • Trade and/or brand strategy development
  • Trade marketing development
  • Customer engagement
  • Logistics/ supply chain management
  • Account management

    How to Apply

    Interested and qualified candidates should apply online by 5th September, 2019

    For more information and job application details, see; Diageo Regional Spirits and RTC Development Manager Jobs in Kenya

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