Diageo Brand Manager - IPS Jobs in Kenya

Diageo Brand Manager - IPS Jobs in Kenya


Scope

  • The job holder works closely with the Head of Spirits to develop and implement annual Marketing Business Plans; with sales team to ensure that field activities are in line with brand strategies; with Consumer Planning & Research for provision of up to date brand performance and consumer insights; Global Brand Teams for brand strategy search & spin; Advertising Agencies for effective brand communication; Media agencies/Media houses for brand communication planning and media spend optimization; Group procurement for prompt availability of quality materials and at budgeted cost; Finance for cost/budget controls and brands profitability; Production department for monitoring product quality and availability and PR agencies to drive accurate and positive brands narrative.

    Purpose Of Role

  • Protect, grow and build brands by managing demand for the brands to achieve budgeted volume, market share and profit objective by developing and effectively implementing marketing activities.
    Dimensions

  • Own the delivery of the annual brand P&L targets, drive both top line and bottom line growth. Manage Total Advertising and Promotion resources (both TL and BTL) as allocated to the brands in the IPS and RTD portfolio, drive effective and efficient use of ATL spend and support and monitor the Shopper Marketing team to ensure BTL spend efficiency.

    Financial

  • The alcohol market is changing rapidly due to the prevailing economic situation, population growth, declining disposable incomes and opening up of the economic trading blocks that permit the flow of products from partner markets. Consumers are becoming more sophisticated. Trade is evolving and being more sophisticated especially at retail level. KBL operates in a very competitive environment that has seen the entrance of new players in the total alcohol category which necessitates a pro-active marketing approach to ensure sustainable business growth. To build brand equity and increase operating economic profit. the company invests heavily in A&P, Media buying, sponsorship and events

    Leadership Responsibilities

  • Be authentic: consistency in own behaviour, treat others fairly, show courage in the face of opposition, adapt to changing business needs and work with integrity:

  • Consistently deliver great performance: be action oriented, set priorities, drive for results and create collaborative
    relationships

  • Connect to the Diageo purpose: reinforce the Diageo values, generate excitement and passion about our brands and take personal responsibility for brand quality

  • Find solutions: creativity & decision quality, problem solving & process management and demonstrates commercial acumen

  • Grow yourself: builds self-awareness and listens, learns from both experiences of success and failure, constantly works for self-improvement and proactively seeks feedback from others

    Accountabilities

  • Develop, implement & monitor Marketing Business Plans.

  • Monitor commercial brand scores and take proactive action on factors affecting the brand performance.

  • Identify and recommend market research programme aimed at enhancing brand positioning.

  • Analyzing market research data and taking corrective action to enhance the brand strategy

  • Effectively manage all brand resources to generate growth.

  • Develop and implement the brand communication strategy to build the brand equity scores and sustain consistent growth

  • Monitor competitor activities and take appropriate corrective action

  • Develop and implement brand renovation and extension strategy in line with changing consumer needs.

  • Monitor brand profitability and take corrective action to deliver brand performance as per set targets.

  • Monitor and report on brand expenditure and stay within set budgets.

  • Plan and implement brand media strategy.

  • Market intelligence through regular trade visits and utilizing this to enhance brand activities.

  • Design, procure and distribute brand promotional materials

  • Interaction with Regional Brand (where applicable) to give updates on brand performance and to build brand plans.

    Qualifications and Experience Required:

  • A Bachelor of Commerce in Marketing or business degree or equivalent

  • Minimum of 5 years marketing experience preferably in the FMCG environment.

  • Experience in the development and execution of marketing strategies.

    How to Apply

  • For more information and job application details, see; Diageo Brand Manager - IPS Jobs in Kenya


    Find jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

    Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

    Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!

  • Click here to post comments

    Join in and write your own page! It's easy to do. How? Simply click here to return to NGO Jobs in Africa.

    Scholarship 2020/21

    Undergraduate Scholarships 2020/2021
    Masters Scholarships,
    PhD Scholarships,
    International Scholarships.