Diageo Area Business Development Manager Jobs in Kenya

Diageo Area Business Development Manager Jobs in Kenya

KBL is the No.1 FMCG Company in East Africa, with approximately +95% share of the beer market and +50% of the Spirits market in Kenya. Other players in the beer market include Keroche Breweries, and Heineken while the Spirits landscape has numerous players key among them being Africa Spirits, Distell, LDK and KWAL.

Listed in the Nairobi, Dar-es-Salaam and Kampala Stock Exchange, trading under the EABL umbrella, it is one of the most capitalized business in the East and Central Africa Region.

KBL pursues double digit (TP/NSV) growth YOY. KBL is responsible for both supply and demand for beer & spirits and non-alcoholic drinks. It operates 2 breweries & 1 spirits plant and also markets and distributes a strong portfolio of global brands. The size of the beer market in Kenya is estimated at close to 10m HL. With a population of over 40m people, there is potential to grow this market. There is a large informal alcohol sector which traditional brews dominate.

KBL brands sell out of approx. +40,000 retail outlets.


  • People capability development through coaching and accompaniment based on the Structured call approach.
  • Embedding the Diageo Standards of Excellence as the way of working
    Drive volume Pull from the Distributor with a focus on the retail end.
  • Drive a strong culture of Compliance, ensuring adherence to COBC (Code of business Conduct) and Health and Safety requirements in the work environment.
  • Develop and input into activity / sales unit plans for the area / division and present activities at relevant cycle planning meetings for approval
  • Manage EABL promotional activities as per cycle plans
  • Ensures the data maintenance processes are fully executed, and holds responsibility for the data quality within your area
  • Where necessary, supports Distributor partners / with KPIs maximizing our RTM value chain and working to drive volume “Push and Pull” with a focus
    on the retail end. Ensure that weekly purchase plans and daily stock positions are communicated on time.
  • Oversee development and execution of the trade coverage plan for the assigned area.
  • Contribute to the overall sales and business strategy development and execution.
  • Ensure trading terms and conditions are adhered to by all EABL customers
  • Ensure that objectives in terms of availability, visibility, volume, margin, quality (e.g. Retail Quality Index) and consumer price of products are achieved.
  • Ensure Trade area works in accordance to EABL’s Marketing Standards and all Corporate Guidelines.
  • Ensure that Trade area is well trained and motivated in order that trade marketing and distribution is superior to the competition in respect of both core and added value services
  • Ensure customer trading terms (e.g. bonus, credit, discounts) in the commercial planning are executed in a controlled compliant and ethical manner.


  • 5-7 years’ Sales or Business Development experience with a proven track record of success and delivery, ideally across different markets and trade channels.
  • Trade and/or brand strategy development
    Trade marketing development
  • Customer engagement
    Logistics/ supply chain management
    Account management
  • Managerial & Interpersonal Skills
  • Motivating, coaching and developing people
    Developing and maintaining relationships with clients, external suppliers and commercial partners
  • Effective communication and presentation
  • Negotiation and influencing
  • Project management

    How To apply

    Interested and qualified candidates should apply online by 1st September 2019

    For more information and job application details, see; Diageo Area Business Development Manager Jobs in Kenya

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