Data Analyst Jobs in Kenya

Data Analyst Jobs in Kenya

Duties and Responsibilities

Marketing Campaign Analysis: - Assess the effectiveness of marketing campaigns by analyzing data on customer behavior, conversion rates & engagement metrics.

Content Performance Analysis: Analyze data related to content performance analyze sales data & market trends & provide reports & dashboards.

Advertising Performance Evaluation: Measure & evaluate the performance of advertising campaigns & track key performance indicators (KPIs) for optimization.

Work closely with marketing, advertising, content development & audience engagement to optimize sales performance, campaigns & measure performance to drive business growth.

Audience Segmentation & Targeting: Help identify & target audience segments, analyze data to understand preferences, interests & consumption patterns.

Conduct market research to gain insights into market trends and competitor’s strategies, analyze industry benchmarks to identify emerging opportunities.

Assess & evaluate advertising technology tools such as demand-side platforms, CRM systems & data management platforms.

Key Requirements Skills, experience and qualification

A bachelor’s degree in a relevant field such as marketing analytics, data science, economics or a related discipline.

Proven experience of 4+Years’ experience as a Data analyst

in the Media Industry.

Experience in data Analysis & analytical Skills:

Strong proficiency in data analysis tools, statistical analysis & data manipulation.

Knowledge of media metrics & KPIs including reach, engagement, conversion rate &
ROI.

Familiarity with data visualization tools like Tableau, Power BI, or Google Data Studio to create dashboards & reports.

Good understanding of marketing principles, advertising strategies & audience behavior.

Attention to detail, adaptability, ability to ensure data integrity, excellent communication skills.

How to Apply

If you meet the above qualifications, skills and experience send CV urgently to
recruitment@britesmanagement.com quoting the job title as the subject line on your email

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