Dairy Co-operative Brand Manager Jobs in Kenya

Dairy Co-operative Brand Manager Jobs in Kenya

Our client is a leading Dairy Farmers Co-operative Society dealing with processed dairy products and fresh milk.

They seek to hire a Brand manager to develop and implement marketing campaigns that will not only drive customer engagement, but will further define our brand’s reputation and image in relation to the market.


  • Identify how the brand is currently positioned in the market
  • Steering the collection and analysis of consumer and market insights and competition strategies to make recommendations to steer brand strategy
  • Conduct consumer and market research to guide in designing a research-based brand strategy
  • Develop and execute marketing campaigns aimed at communicating our brand message
  • Daily management of the brand: tracking and analysis of brand performance; simulation of catalog; build an integrated consumer brand experiences
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in Emarketing
  • Communicate the brand personality internally and align company around foundational ideas
  • Taking ownership of launches; drive the development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines
  • Supporting the development of brand communication material to drive brand strategies, animation plans, and launches
  • Management of brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L, etc.)
  • Lead
    marketing team members through campaigns
  • Measure and report on success of marketing campaigns
  • Anticipate consumer trends and keep brand up to date
  • Developing strategic direction and Brand plans to ensure the business growth

  • Market research, intelligence, Brand management, Business development, Business management, Product development
  • Bachelor’s Degree in Sales and Marketing
  • 5 years’ management experience in sales & marketing preferably in FMCG
  • Must have experience in selling and marketing FMCG
  • Strong interpersonal skills
  • Familiarity with data analysis and reporting
  • Exceptional understanding of sales and marketing
  • Excellent verbal and written communication skills
  • Ability to work under pressure
  • Aged between 35 and 45 years

    How to Apply
  • Suitably qualified candidates should apply in one’s own handwriting enclosing a curriculum vitae, three referees of which one must be the penultimate employer, copy of ID, copies of certificates and testimonials should be sent to reach the undersigned via email hr@fresha.co.kenot later than 15th August 2019.

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