Dairy Company Commercial Manager Jobs in Kenya

Dairy Company Commercial Manager Jobs in Kenya


  • Our client is a fast growing company in the dairy industry.

  • They seek to hire a result-oriented and well experienced Commercial Manager tasked with developing and implementing sales and marketing strategies for their General Trade channel for their milk brand.

  • The successful candidate will have impressive sales and marketing experience in the FMCG industry with a clear understanding of General Trade.

    Key Responsibilities

  • Implement the country’s strategy while monitoring the scope areas in line with the sales strategy, policies, processes and procedures to achieve the set objectives.

  • Develop the Trade Marketing strategy for General Trade and cascade the same to the sales team.

  • Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take

  • Cascade the trade strategies to both the sales and marketing team.

  • Conducting weekly & monthly performance review of your indirect reports. Follow up on agreed actions to ensure full execution within set timelines.

  • Initiate business review meetings and ensure all agreed actions are carried out within agreed timeframes.

  • Provide strategy, focus and solutions on listing and placement of products through updating the team on the performance

  • Drive execution of the identified strategies and actions through the relevant team

  • Drive performance management on the key performance indicators including sales revenue, sales volume and product availability.

  • Oversee and deliver successful product launches, product placements and activations as and when required.

  • Achieve monthly, quarterly, and annual targets for sales and payments.

  • Optimise primary and secondary sales through delivering right merchandise specific to all the verticals as in distributors, retailers and wholesalers to deliver targets.

  • Evaluate market trends, gather competitor information, and identify trends that affect current and future growth of regional sales and profitability for decision making.

  • Develop customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are grasped

  • Develop and implement efficient route to market strategies

  • Prepare daily, weekly and monthly reports, so as to keep
    abreast with targets v/s actual.

  • Benchmark and implement best practices in marketing and other respective areas of work.

  • Implement product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture

  • Manage talent including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance

    Skills & Qualifications

  • Higher Diploma/Degree in Sales, Marketing, Business or related field.

  • Minimum 5 years’ experience in a Trade Marketing management role, in the dairy industry

  • Proven general trade excellence track record, strategies and implementation with excellent understanding and an in-depth
  • knowledge of the role, market and the changing environment

  • Strong project management abilities in order to effectively oversee an organization’s strategy and project implementation

  • Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, and representing an organization

  • Strong analytical abilities and commercial understanding with intellect and curiosity

  • Proactive and assertive with strong relational and networking skills.

  • Strong time management skills and self-motivation skills

  • Able to work under pressure and to meet strict deadlines under minimal supervision.

  • Must willing to travel across the designated regions.

  • Female candidates are encouraged to apply.

    How to Apply

  • If you are up to the challenge, possess the necessary qualification and experience; please send your CV quoting the job title on the email subject (Commercial Manager Dairy Company) to jobs@corporatestaffing.co.ke on/before Friday 11th December 2020.

    N.B

  • We do not charge any fee for receiving your CV in our database nor for interviewing

  • Only candidates short-listed for an interview will be contacted.

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