DAI Global RFP - Cluster based Horticulture Jobs in Ethiopia

DAI Global RFP - Cluster based Horticulture Jobs in Ethiopia

Closing date: 05 Apr 2019

Request for proposal: Cluster based Horticulture (herbs, fruits and vegetables) Bankable Feasibility study and Investment plan for Raya Valley


DAI Europe, together with consortium partners First Consult; Enclude; and ITAD, is managing the UKaid-funded Private Enterprise Program Ethiopia (PEEP) a seven year £70 million program implemented by Enterprise Partner (EP), that aims to support and transform the private sector and Ethiopia’s continued economic growth.

EP is utilising the Making Markets Work for the Poor approach (M4P) and has two main pillars to achieve the goal of integrating the poor, and especially women, in sustainable economic enterprises that create jobs and improve incomes.

The planned impact is to create 45,000 jobs (75% of which will be held by women) and increase the incomes of 65,000 households by at least 20%.


The request for proposal aims at identifying a firm that can support in undertaking a financial feasibility assessment and developing an investment plan for developing the Raya-Valley horticulture corridor into an export corridor.

The assessment will evaluate the current supply chain, the potential export volume/value from the corridor, and establish the investment required to hit the identified target. Moreover, the firm will recommend policy level changes required to realize the export objectives.

Specific task

The firm will undertake the following tasks:

  • Undertake an export market assessment to identify potential export crops for the corridor.
  • Undertake a comprehensive assessment on land availability/conduciveness for export crops; taking into account land holding by smallholder farmers, and commercial farms, as well as unutilized land.
  • Assess the current production and export supply chain of Raya Valley
  • Assess production and export market enhancing technologies and practices to improve the value chain and attain the objectives set.
  • Quantify the investment required, including but not limited to infrastructure and other facilities like, cold storage, input/supplies and consolidation centres.
  • Develop an investment plan to turn Raya Valley into an export corridor.
  • Assess best working model to incorporate smallholder farmers and other small and medium scale farms in an out growers scheme for the export supply chain.
  • Assess the best modalities for value chain integration between export and agro processing.
  • Assess the socio-economic and environmental impact of engaging in the export of the specified crops, and investing in this engagement.
  • Recommend redresses for socio-economic and environmental harm that might result from this engagement.
  • The firm will organize the key findings/reports and present to key stakeholders in a format approved by the steering committee.


    The following deliverables are expected from this assignment.


  • Review and prepare a summary on the EU, Middle East, and Regional horticulture export market trends, and assess the opportunities and challenges of the Ethiopian Horticulture market: with particular focus on Raya valley cluster/corridor.

  • This should be done with sufficient primary and secondary resource consultation.

  • Recommend at least 5 fruits and 5 vegetables as well as potential herbs suitable for production and export from the cluster, taking into account both the present value-chain, and the export market potential identified during the assessment. This
    recommendation should also take into account the potential for linkages with agro-processing.

  • Compile a feasibility assessment report (Draft and final) based on; an in-depth assessment of land available; both current and potential (un-utilized, under-utilized and held by smallholder farmers), the infrastructure (physical and system specific) available and necessary, as well as existing and required supply chain actors.

  • The report should quantify the export potential for the identified crops by type, volume and producers; both current (commercial and smallholder farmers), and additional investment.

  • Assess the current production and export supply chain of for the identified crops, and assess the investment required to reach export target, taking into account what is available and what is necessary. This Assessment should also recommend business models best fit to include outgrowers in the export supply chain.

  • Based on the above assessment (point 5) and the feasibility assessment report, develop an investment plan (draft and final) including budget estimates, stakeholder mapping ( who does what and who pays matrix) and potential technology and information resources

  • Compile a recommendation report (draft and final) which assesses

  • The socio-economic and environmental context of Raya valley production/export value chain, and makes recommendations on mechanisms of improving socio-economic and environmental context of the export corridor and addressing the potential risks of investing and restructuring the supply chain.

  • Assesses and quantifies the impact of investment made on the value chain on women’s economic empowerment and green investment.

  • Based on the feasibility assessment and the investment plan, come up with an implementation road map (draft and final) with a roles and responsibilities matrix, with clear recommendations on financing of different components

  • Based on the overall assessments come up with strategic/ policy recommendations compiled in a report (draft and final) including:

  • export value chain improvement

  • Vertical integration including out-growers schemes

  • Incentivizing both foreign and domestic investors through different mechanisms.

  • Attracting support market service providers , and

  • Improving and/or restructuring institutions

    N.B these recommendations should clearly indicate priority levels with responsibility of realization

  • Consultation on findings with stakeholders and steering committee

  • This assignment should be finalized within a period of 5 months from the inception date.

    Location of work

  • The selected applicant will spend 50% of their time in Raya Valley, 20% in Addis, while 30% of the work can be undertaken offline. The firm will work in close consultation with a local consultant, and report to the steering committee.


  • 10 years’ experience consulting in agri-business in general
  • At least 5 years international experience in consulting on horticulture export promotion and supply chain facilitation
  • Experience working with similar donor funded projects

    The team should have experts in the following areas:

  • Horticulture value chain development
    Marketing with specialization in export market
    Policy and strategy development expert (Team leader)
  • Socio-economic expert

    For full details please read the attachment at the following link:



    Interested applicants should send both their technical and financial proposals by April 5th 2019 to proposal@enterprisepartners.org

    How to Apply:
    Interested applicants should send both their technical and financial proposals by April 5th 2019 to proposal@enterprisepartners.org

    DAI Global RFP - Cluster based Horticulture Jobs in Ethiopia

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